Mark Larsen Email & Phone Number

Annapolis, Md, Us

Southbury, Ct, Us

I work with motivated professionals who want to explore Business Ownership as a viable alternative or addition to their career. My clients typically fall into three broad categories: (1) someone in corporate America who is frustrated at working hard to make someone else successful, and would prefer to focus their efforts accomplishing their own dreams; (2) a person who is unemployed or underemployed, understandably concerned, and would like to apply their considerable talents in a more productive direction; and (3) a successful business owner who is looking for the next successful chapter in their life.Our discovery process provides a "safe space" for clients to determine how, or even if, self-employment is a viable path. We locate the right opportunities for you to consider based on four parameters... your income needs, lifestyle desire, wealth objectives and investment parameters. It costs nothing to explore; my only requirement is that you're open to the possibility of exploring your options. You will find value no matter what decision you come to... either confirming satisfaction with your current path, or determining how/when to make an exciting change.Honors:2021, 2020, 2016 & 2015 "Top 20" Ranking in Business Coaching Results2021 "Coaching Consistency" Award Winner2018 "Client of the Year" Award Winner2017 & 2016 "Coaching Excellence" Award Finalist2014 "Marketing Trendsetter" Award Winner2013 "Breakthrough Coach of the Year" Award Finalist

Salisbury, Md, Us

Directed the consumer marketing of 450-million pounds in annualized fresh retail poultry sold in supermarkets, mass merchandisers and club stores. P&L responsibility, strategic product direction and market expansion, along with synergistic marketing and communications initiatives for four retail Chicken business segments, along with the complete retail Turkey business.

Consultative strategic business development initiatives involving market segmentation analysis, product pipeline creation, brand portfolio expansion plus marketing and advertising program formation. Clients included Cardinal Health's The Medicine Shoppe International franchised independent pharmacies; BeWell Health LLC, an OTC medical products start-up venture; and Engineering Design Source, a civil engineering firm licensed in Missouri and Illinois.

St Louis, Missouri, Us

Promoted to direct the U.S. marketing of flashlights and other battery-operated devices under the Energizer, Eveready brands, plus a Disney licensed brand. Business grew 17% under my direction over three years.Our product innovation pipeline represented 25-30% of SKUs annually in the product portfolio. Created and led an international marketing group to assimilate this strategy globally.

St Louis, Missouri, Us

Promoted to direct the entire marketing mix for the flagship Energizer battery brand, a $406 million in net sales business. Category dollar share grew from 43% to 48% of the premium battery segment during my four-year tenure.Success achieved by shifting more spending to national advertising, while improving the effectiveness of our famous Energizer Bunny campaign and better integrating its message across off-line and on-line environments.

St Louis, Missouri, Us

Managed a $70-million advertising and promotions budget that comprised general market advertising and promotions; Hispanic advertising/public relations, in addition to Internet and product placement initiatives.Drove unaided and top-of-mind awareness upward to then historic levels. Key brand and product ad tracking performance measures grew considerably under my direction, as measured by ACNielsen.

St. Louis, Mo, Us

Directed the $75 million domestic and international snack nut business. Managed all brand marketing activities impacting product development, pricing, packaging, promotion and geographic distribution.Strengthened Eagle Nuts' position as the #2 supermarket brand by focusing resources on priority markets. Grew share despite weak overall category performance and significant deep discounting by Procter & Gamble's Fisher Nuts. Dollar sales grew 6% in a trade channel that experienced -3% in performance.

Master Of Business Administration (Mba)

Ba, Journalism