Malati Siniah Email & Phone Number

Malaysia

I work with clients including Google Malaysia and The Malaysian Institute of Management (MIM), to generate leads and increase their brand presence online via content. I help them to: - Produce Premium Content for Lead Generation (Whitepapers, Checklist, E-Books) - Craft original articles to drive thought leadership - Create content for Company Branding (Website Content, Company Profile, Press Releases, Brochures, Online Profiles (Wikipedia ect.) ) - Ideate and Manage Newsletters - Manage In-House Publications (Annual Report, Writing and scheduling content, Managing writers, Reporting) - Produce Content for Events & Conference (Pre-Event, Delegate Lead Gen. & Post-Event) - Create Content for Marketing Collaterals - Email Marketing - (Personalised EDMs, Sales Follow-ups, Introductory Emails) - Social Media Content Creation (Business or Personal Profiles - LinkedIn, Facebook, Instagram ect.) - Content Creation for Internal Communication: Newsletters, Blogs, Speeches, Letters - Online or Print Advertorials - Digital Marketing Solutions (Social Media Advertising, SEO, Website Management) Clients that I have worked for include: * The Malaysian Institute of Management (Retainer client for 5 years)* Google Malaysia * VTalentX * The Malaysian Media Conference (MARKETING Magazine) * Digital Transformation Conference (MARKETING Magazine & Elementrix) * AVISENA Specialist Hospital ..... and more! I specialize in writing for the following industries: - Technology - Advertising & Marketing - Artificial Intelligence - Big Data - Medical & Healthcare - Fitness - Learning & Development - Training - Career & Organisational Enhancement (Leadership, Coaching, Mentoring, Personal Development, Talent Management) - Marketing for B2B Events

Joining Brainbow Kids gave me the opportunity to put into practice the skills I’ve learned in my Master’s in Counselling course with my passion for art and education. I maintained an effective and engaging classroom for students aged 8-15 learning emotional intelligence and social skills through creative art and play. Among the practical life skills I taught in class included building self-awareness, communication, mindfulness, resilience and empathy. Below is a breakdown of the skills that were essential to my success:- Positive Environment Cultivation:I excelled in creating a positive and nurturing classroom atmosphere where students felt safe, supported, and encouraged to explore their artistic and emotional potential.- Behavioral Management:Implementing behaviour management strategies, I effectively addressed classroom disruptions, encouraging a focused and productive learning environment.- Clear Expectations and Rules:I set clear expectations and classroom rules, empowering students to understand boundaries and fostering a sense of responsibility for their actions.- Conflict Resolution:I adeptly handled conflicts among students, promoting healthy communication and problem-solving skills, thus nurturing their social and emotional growth.- Time Management:With a well-structured schedule, I optimized classroom time, ensuring that lessons and activities flowed smoothly, maximizing learning opportunities.- Effective Communication I maintained open and transparent communication with the school principal and parents, providing updates on students' progress and addressing any concerns or inquiries promptly. I was also in charge of writing and sending weekly and term class reports to the parents which were customised to highlight the progress made in class. - Team Collaboration:Collaborating with fellow educators, I contributed to a cohesive team, aligning classroom management strategies and maintaining consistency in our approach.

I headed up the overall content operations and strategy for this 20 year old publication brand. Kick starting the company's digital transformation I was involved in:* Mapping out the editorial content creation and strategy for the company’s bi-monthly magazine, website (www.marketingmagazine.com.my), social media platforms and event promotions . * Had the privilege of working together with great clients to create engaging content for both online and print which does not read like an advertorial. * Heading up the publication's first website overhaul after 10 years.* Helping to manage its biggest client partnership ‘The world’s first personalised cover’, a 4month project where we put 3,000 of our readers on the front cover of the magazine.*Strategic planning for the digital marketing promotions for all our B2B workshops and events. Under my leadership we had embarked on new digital promotions including tapping into Facebook, LinkedIn and Instagram for promotions. * In charge of growing our social media following and website traffic. This includes social media content planning and creation via our internal design team.* Representing the company at international conferences and internal conferences where I had a hand in hosting and moderating several sessions. On behalf of the company I co-hosted a radio program on marketing for local business station BFM89.9.

Managing YTL Communications's online content portal for youths that aims to educate, inspire and entertain university and college students in Malaysia. In growing the portal's brand, my roles include:Strategic Partnership: Building relationships with our partners to co promote and collaborate with our website. To date I have built partnerships with over 16 public and private Universities and over 30 brands who collaborates with us on projects, events, and marketing campaigns.Branding & Marketing : Keeping the website’s brand presence fresh in the students mind by coming up with interesting programs, campaigns and events that stays true to the brand values of the website. Public Relations & Communications: In charge of writing all marketing and publicity collaterals which goes out for our portal and building relationships with other media partners to cover our events. Event Planning & Management: In charge of all aspects of running our events including conceptualisation, budget planning, dealing with vendors, ensuring all approval and paperwork are in order, sourcing for materials and ensuring that the event runs smoothly. Social media & Online Content: Managing our social media platforms, ensuring that postings on those platforms are engaging to our readers. Business Development & Sales: Looking for ways in which the site can generate revenue and building a client base for this.

I was a conference producer for a regional trade publishing house called Lighthouse Independent Media (http://www.lighthouse-media.com/). The company specialises in producing monthly business trade magazines and is headquartered in Singapore and has offices in Malaysia, Hong Kong and the Philippines.I was in charge of creating new products for our conferences division for our Singapore and Hong Kong markets, among the areas I am in charge of include:Production: Involved in all aspects of creating the entire conference, this includes competitive, desk and phone research in producing an agenda that will be marketable to our target delegate profile. Speaker Management & Acquisition: Identifying and inviting the right speakers, who are thought leaders in their category to attract our delegates to attend the conference. Worked within a set speaker budget and arranging the travel and logistics for international speakers on the day of the event. Marketing: Managing and updating our conference website, familiar with website hosting portals such as CMS and c‐Panel. Producing all the publicity for the conference including weekly press releases, electronic direct mailers (eDMs) and the conference delegate book.Event Management: In charge of ensuring the entire 2‐day conference runs smoothly, and ensuring that the entire conference runs according to schedule.

‐ Worked as a business journalist for Advertising + Marketing Magazine, a regional trade publication.Print: Tasked to write in depth feature articles, conduct profile interviews with industry leaders and manage selected sections in this monthly magazineOnline: Covering breaking industry news and trending topics which was used as content for our website (www.marketing‐interactive.com) and daily e‐newsletter. Kept our social media platforms updated to increase the publication's social media presenceRadio: Co hosted a weekly live show on BFM 89.9, a local business radio station, called Marketing Mojo where I discussed trending topics and issues within the marketing industry,

Master Of Counselling

Bachelor Of Arts (Ba)

Cambridge A Levels