Malavika Ranjithkumar Email & Phone Number

London, England, United Kingdom

• Managed the commercial success of GBG's new KYB product, leading all phases of the product lifecycle from market need identification through launch and ongoing post-launch optimization• Designed and implemented go-to-market (GTM) strategies for new B2B products and features, reducing time to market and improving lead conversion rates• Ensured alignment of product strategies with broader business goals through continuous coordination with the global leadership team• Led the… Show more • Managed the commercial success of GBG's new KYB product, leading all phases of the product lifecycle from market need identification through launch and ongoing post-launch optimization• Designed and implemented go-to-market (GTM) strategies for new B2B products and features, reducing time to market and improving lead conversion rates• Ensured alignment of product strategies with broader business goals through continuous coordination with the global leadership team• Led the transition from a product-focused approach to a bundled solution strategy, integrating market trends and leveraging our industry expertise. This shift enhanced cross-selling efforts and clarified our value proposition for customers• Led collaborative efforts across cross-functional teams, such as customer success, sales, marketing and product, to align the product roadmap with customer needs, ensuring its timely delivery Show less

Mumbai, Maharashtra, India

• Performed market research, market analysis and derived actionable insights to aid the product development initiatives of the firm• Enabled feature prioritization through tracking, analysing and interpreting relevant market and customer data including usage metrics• Created pitches and solution decks for consumption by senior management• Responsible for end-to-end stakeholder management to help improve the firm’s solution offerings• Improved customer experience for multiple… Show more • Performed market research, market analysis and derived actionable insights to aid the product development initiatives of the firm• Enabled feature prioritization through tracking, analysing and interpreting relevant market and customer data including usage metrics• Created pitches and solution decks for consumption by senior management• Responsible for end-to-end stakeholder management to help improve the firm’s solution offerings• Improved customer experience for multiple products by implementing innovative solutions – including the development of a self-checkout portal, thereby resulting in a prospective revenue opportunity of $1.4million per annum• Analysed competitor platforms, user flows, and identified pain points impacting customer engagement• Drove partnership engagements with international data providers in Europe, MEA and APAC• Involved in requirements gathering workshops to elicit business requirements, develop business process flow definitions and functional specifications Show less

Mumbai, Maharashtra, India

• Developed responses to business proposals, SOWs and engagement letters• Set up and led program management for multiple engagements – day to day operations, client and stakeholder management, executive level periodic reporting, scheduling and other project management activities• Led digital transformation initiatives for multiple financial services organizations/ banks in APAC, resulting in reduced customer onboarding time (by approx 70% ) and improved customer experience• Created… Show more • Developed responses to business proposals, SOWs and engagement letters• Set up and led program management for multiple engagements – day to day operations, client and stakeholder management, executive level periodic reporting, scheduling and other project management activities• Led digital transformation initiatives for multiple financial services organizations/ banks in APAC, resulting in reduced customer onboarding time (by approx 70% ) and improved customer experience• Created go-to-market strategy for a credit card and neo-banking platform• Assisted project teams in adopting agile methodologies thereby accelerating their outputs Show less

Mumbai Area, India

Milan Area, Italy

- Analyzed and selected product categories based on keyword analysis (KD, volume) & determined width/depth based on LM’s & competitors’ strength within each category- Defined overall identity of the marketplace to differentiate from current marketplace competitors - Identified the relevant sources of traffic with their objectives according to product categories along the purchase funnel for target market.

Mumbai Area, India

- Performed Primary and Secondary market research which involved creating a database of existing customers and highlighting their pain points- Analyzed the database and conducted customer mapping in all 15 customer segments of Barry Callebaut and identified the top 5- Performed competitive analysis with respect to market penetration and awareness of the brand- Restructured Product Portfolio by mapping current market demand with BCI’s offerings. This helped to optimize the… Show more - Performed Primary and Secondary market research which involved creating a database of existing customers and highlighting their pain points- Analyzed the database and conducted customer mapping in all 15 customer segments of Barry Callebaut and identified the top 5- Performed competitive analysis with respect to market penetration and awareness of the brand- Restructured Product Portfolio by mapping current market demand with BCI’s offerings. This helped to optimize the market segment of BCI to fit Indian Market needs Show less

Master'S Degree, Business Administration And Management, General

Bachelor Of Technology - Btech, Chemical Engineering