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Visionary commercial leader versed in growing businesses through integrating brand and product strategy with business culture.Working with the worlds best brands and businesses to deliver digital marketing transformation.www.idealoutcome.io
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Cmo (Fractional)LoopfxLondon, Gb -
ChairEntityx - Percept Jan 2022 - Present
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ChairpersonEntityx Nov 2020 - Jun 2022 -
ChairpersonPercept May 2020 - Jun 2022 -
FounderIdeal Outcome Nov 2018 - Jun 2022London, United KingdomIn a world where digital and data marketing continues to come under fire for questionable inventory and dubious metrics, we bring the light, clarity and confidence you need. Ideal Outcome is a new generation contextual intelligence technology sitting at the forefront of digital media targeting, messaging and optimisation. Our tech enables brands , agencies and sponsorship rights holders see and optimise the impact marketing communications has on actual business outcomes - in real… Show more In a world where digital and data marketing continues to come under fire for questionable inventory and dubious metrics, we bring the light, clarity and confidence you need. Ideal Outcome is a new generation contextual intelligence technology sitting at the forefront of digital media targeting, messaging and optimisation. Our tech enables brands , agencies and sponsorship rights holders see and optimise the impact marketing communications has on actual business outcomes - in real time. www.idealoutcome.ioWhat's your Ideal Outcome? Show less -
Product Strategy- OdcOracle May 2018 - Oct 2018 -
Marketing Director/ CmoGrapeshot Apr 2013 - Apr 2018Greater New York City AreaDevised and implemented brand and business strategy for digital advertising business Grapeshot. Transforming a $20m valuation to a successful sale to Oracle for $325m.Created a Marketing department from scratch recruiting a team of 20 peoplePivoted the business from local UK business to become a global player with 70% of revenue beingderived from the USA Led Product Strategy innovation readying the move from the digital display to broadcast advertisingAward… Show more Devised and implemented brand and business strategy for digital advertising business Grapeshot. Transforming a $20m valuation to a successful sale to Oracle for $325m.Created a Marketing department from scratch recruiting a team of 20 peoplePivoted the business from local UK business to become a global player with 70% of revenue beingderived from the USA Led Product Strategy innovation readying the move from the digital display to broadcast advertisingAward winning strategy recognised by Digiday, AOP and Adweek. Show less -
FounderRedodare Ltd Apr 2012 - Apr 2013London, United KingdomLed Brand and Business strategies for: - UK Magazine Marketing board. "Magnetic”- Evogro, indoor plant growing system for chefs - NetMums -the UK’s biggest parenting website-Rostech- Russian conglomerate -
DirectorNaked Communications / Hypernaked 2010 - Aug 2012Winning and developing businessJPMorgan, Norton Symantec, RankPLC. (Annual Fees: £300-800k)Leading internal teams responsible for devising and activating innovativebrand strategies
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Founding Partner, Lunch CommunicationsNaked Communciations Ltd 2004 - 2009Raised the finance, created the concept, built the client base and recruitedtwenty strong team for brand activation business Lunch Communications(sister agency of Naked Communications)• Built client base of Sky TV, Times Newspapers, Red Bull, Ask Jeeves• 12 industry awards for Sony, Kickers, IKEA and Kaupthing bank• Business sold for £2.5m
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Marketing DirectorEmap Performance 1999 - 2004Building winning brands: Creating the Magic brand. Launching Kiss. RevivingKerrang! Winning the Media Week Brand of the year in three successive years.Highest margin radio business in the UK.40% Margin TVbusiness. Brands and business valued at £350m.Responsible for a team of 40 and a communications budget of £15mArchitect and implementer of strategic plan to stretch brands acrossplatforms. Becoming radio market leader with Magic #1 `and Kiss#2•… Show more Building winning brands: Creating the Magic brand. Launching Kiss. RevivingKerrang! Winning the Media Week Brand of the year in three successive years.Highest margin radio business in the UK.40% Margin TVbusiness. Brands and business valued at £350m.Responsible for a team of 40 and a communications budget of £15mArchitect and implementer of strategic plan to stretch brands acrossplatforms. Becoming radio market leader with Magic #1 `and Kiss#2• Building the strategy that saw the acquisition of The Box TV, developing adigital TV template. Creating a suite of six TV stations, gaining distributionon Sky and Freeview. Marketing the channels to achieve a greater marketshare than the MTV group despite having a much smaller budget.• Developing a core brand proposition and brand identity for parent groupEmap Show less -
Marketing DirectorEmap Advertising (Now Bauer Media) 1998 - 2002Responsible for a team of 40 and a communications budget of £15mArchitect and implementer of strategic plan to stretch brands acrossplatforms. Becoming radio market leader with Magic #1 `and Kiss#2• Building the strategy that saw the acquisition of The Box TV, developing adigital TV template. Creating a suite of six TV stations, gaining distributionon Sky and Freeview. Marketing the channels to achieve a greater marketshare than the MTV group despite having a much… Show more Responsible for a team of 40 and a communications budget of £15mArchitect and implementer of strategic plan to stretch brands acrossplatforms. Becoming radio market leader with Magic #1 `and Kiss#2• Building the strategy that saw the acquisition of The Box TV, developing adigital TV template. Creating a suite of six TV stations, gaining distributionon Sky and Freeview. Marketing the channels to achieve a greater marketshare than the MTV group despite having a much smaller budget.• Developing a core brand proposition and brand identity for parent groupEmap Show less
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Marketing DirectorKiss 100 Fm 1990 - 1995Launching the legal stationPutting the Marketing team togetherRunning the nightclub businessCreating the infamous Kiss in Ibiza subrandWhat fun.
Malcolm Cox Skills
Malcolm Cox Education Details
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Strategic Marketing -
Cdt London (Now London Institute)Distinction
Frequently Asked Questions about Malcolm Cox
What company does Malcolm Cox work for?
Malcolm Cox works for Loopfx
What is Malcolm Cox's role at the current company?
Malcolm Cox's current role is CMO (fractional).
What is Malcolm Cox's email address?
Malcolm Cox's email address is ma****@****mms.com
What is Malcolm Cox's direct phone number?
Malcolm Cox's direct phone number is +164635*****
What schools did Malcolm Cox attend?
Malcolm Cox attended Stanford Graduate School Of Business, Cdt London (Now London Institute).
What skills is Malcolm Cox known for?
Malcolm Cox has skills like Relationship Marketing, Marketing, Media Analysis, Media Planning, Entertainment, Marketing Strategy, Advertising, Customer Insight, Brand Architecture, Publishing, Digital Marketing, Integrated Marketing.
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1oxfordshire.gov.uk
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Malcolm Cox
Breckland -
1iccmissions.org
2 +447973XXXXXX
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