Malcolm Cox Email & Phone Number

London, GB

London, United Kingdom

In a world where digital and data marketing continues to come under fire for questionable inventory and dubious metrics, we bring the light, clarity and confidence you need. Ideal Outcome is a new generation contextual intelligence technology sitting at the forefront of digital media targeting, messaging and optimisation. Our tech enables brands, agencies.

Greater New York City Area

Devised and implemented brand and business strategy for digital advertising business Grapeshot. Transforming a $20m valuation to a successful sale to Oracle for $325m.Created a Marketing department from scratch recruiting a team of 20 peoplePivoted the business from local UK business to become a global player with 70% of revenue beingderived from the USA.

London, United Kingdom

Led Brand and Business strategies for: - UK Magazine Marketing board. "Magnetic”- Evogro, indoor plant growing system for chefs - NetMums -the UK’s biggest parenting website-Rostech- Russian conglomerate

Winning and developing businessJPMorgan, Norton Symantec, RankPLC. (Annual Fees: £300-800k)Leading internal teams responsible for devising and activating innovativebrand strategies

• Raised the finance, created the concept, built the client base and recruitedtwenty strong team for brand activation business Lunch Communications(sister agency of Naked Communications)
• Built client base of Sky TV, Times Newspapers, Red Bull, Ask Jeeves
• 12 industry awards for Sony, Kickers, IKEA and Kaupthing bank
• Business sold for £2.5m

• Building winning brands: Creating the Magic brand. Launching Kiss. RevivingKerrang! Winning the Media Week Brand of the year in three successive years.Highest margin radio business in the UK.40% Margin TVbusiness..
• … Show more Building winning brands: Creating the Magic brand. Launching Kiss. RevivingKerrang! Winning the Media Week Brand of the year in three successive years.Highest margin radio business in the UK.40% Margin.
• Building the strategy that saw the acquisition of The Box TV, developing adigital TV template. Creating a suite of six TV stations, gaining distributionon Sky and Freeview. Marketing the channels to achieve a greater.
• Developing a core brand proposition and brand identity for parent groupEmap Show less

• Responsible for a team of 40 and a communications budget of £15mArchitect and implementer of strategic plan to stretch brands acrossplatforms. Becoming radio market leader with Magic #1 `and Kiss#2
• Building the strategy that saw the acquisition of The Box TV, developing adigital TV template. Creating a suite of six TV stations, gaining distributionon Sky and Freeview. Marketing the channels to achieve a greater.
• Building the strategy that saw the acquisition of The Box TV, developing adigital TV template. Creating a suite of six TV stations, gaining distributionon Sky and Freeview. Marketing the channels to achieve a greater.
• Developing a core brand proposition and brand identity for parent groupEmap Show less

Launching the legal stationPutting the Marketing team togetherRunning the nightclub businessCreating the infamous Kiss in Ibiza subrandWhat fun.

Strategic Marketing

Hnd Business Studies, Distinction

Marketing and Advertising specialism