o Developed, optimized & executed compelling 360° advertising campaigns, editorials, mailers and marketing kits; designing digital, motion, print, OOH (out of home) assets and cross functional collateral for maximum impact.o Concepted trend and shoot ideas while ensuring that all creative briefs and editorials were aligned with the buy report for the season, and were fully shop-able.o Art Directed photo shoots from start to finish, managing the shoot, editing and print processes from inception to post production - including story-boarding, creating mock-ups, digital design comps, preliminary packaging materials and creative presentations.o Directed content creation across all channels and mediums, specializing in creating impactful social & video assets.o Designed and led executive presentations, communicating project concepts to key stakeholders and facilitating cross-team collaboration for culturally resonant work with a focus on conceptual art direction and design depth.o Closely partnered with operations and project management teams on budget forecasting campaign production planning, and print processes while adhering to strict goals and deadlines.o Directed retouching and production teams, guaranteeing consistency and cohesiveness across all assets, demonstrating expertise in composition, typography, and color.o Managed our relationship with 75+ Brand Partners, making sure all creative adhered to individual brand guidelines across platforms, and providing Brand Partners with creative and industry insights to enhance collections and drive engagement.o Facilitated campaign integration into store and visual displays, visuals for events, and inperson activations.

Clients Include - Vogue Arabia, Vogue Australia, Vogue Italia, Allure, Bazaar Singapore, Elle UK, Glamour,Grazia Italia, Disney, Focus Features, Fox Searchlight, Magnolia Pictures, Net-a-Porter,Revlon, T: The New York Times Style Magazine, Tiffany & Co and Victoria’s Secret.