Malcolm Richardson

Malcolm Richardson Email and Phone Number

Key Account Manager at Whyte & Mackay @ Whyte & Mackay
Malcolm Richardson's Location
Hamilton, Scotland, United Kingdom, United Kingdom
Malcolm Richardson's Contact Details

Malcolm Richardson work email

Malcolm Richardson personal email

n/a
About Malcolm Richardson

Malcolm Richardson is a Key Account Manager at Whyte & Mackay at Whyte & Mackay. He possess expertise in alcoholic beverages, national accounts, beverage industry, fmcg, beer and 13 more skills. He is proficient in Basic Spanish & French.

Malcolm Richardson's Current Company Details
Whyte & Mackay

Whyte & Mackay

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Key Account Manager at Whyte & Mackay
Malcolm Richardson Work Experience Details
  • Whyte & Mackay
    Key Account Manager
    Whyte & Mackay Mar 2015 - Present
    Scotland
    Management of all RTM and MPO accounts in Scotland and the North of England
  • Diageo
    National Account Development Manager Reserve Brands
    Diageo 2010 - Present
    United Kingdom
    Management of the Diageo Luxury portfolio within all the UK On Trade Accounts ranging from all major hotel groups, i.e. Hilton, Malmaison De Vere , IHG, Marriott and Manage Bar groups including , JD Weatherspoon, Greene King , Marston’s ,Mitchel’s & Butlers , Stonegate, Luminar, Orchid, Spirit. Responsible in seeding and growing, volume and share for the Luxury brands within targeted facials within accounts. Full P&L responsibility with stretching targets of development of the Luxury… Show more Management of the Diageo Luxury portfolio within all the UK On Trade Accounts ranging from all major hotel groups, i.e. Hilton, Malmaison De Vere , IHG, Marriott and Manage Bar groups including , JD Weatherspoon, Greene King , Marston’s ,Mitchel’s & Butlers , Stonegate, Luminar, Orchid, Spirit. Responsible in seeding and growing, volume and share for the Luxury brands within targeted facials within accounts. Full P&L responsibility with stretching targets of development of the Luxury brands Show less
  • Diageo
    Multiple Retail Manager Scotland
    Diageo 2001 - 2009
    Scotland
    Multiple Retail Manager Scotland Managing all Regional MRG accounts in Scotland, reasonable in delivering full P&L, distribution targets, Marketing and Innovation plans for all accounts. Delivering incremental status for all brands which delivered share gains within the On Trade in Scotland
  • Diageo
    Account Manager Virbs
    Diageo 1997 - 2001
    Uk
    Account Manager VIRBSResponsible for full P&L delivery within targeted Vertically Integrated Brewers, (VIRBS)Creating account plans that transcends all aspects of VIRBS accounts, Managed, Tied, Leased and Free Trade accounts. Responsible for both all Spirits and Guinness brands. Developed staff training modules and activity to deliver incremental sales and cash delivery within accounts.
  • Diageo
    Regional Account Manager
    Diageo 1993 - 1996
    Uk
    Regional Account ManagerResponsible in managing and developing the full brand portfolio within Regional Accounts across Scotland and the North of England, to deliver P&L target for the year
  • Diageo
    Account Manager
    Diageo 1988 - 1992
    Uk
    Account Manager Waverley Vintners / Scot Co Managing both Waverley and Scot Co Manage Estate at a National level, developing marketing and sales activity for the Scot Co Managed estate and activity for Waverly Free trade customers across the UK . Developing regional strategic plans with Waverly Vintners Area Managers to look to deliver incremental sales out with the National activity
  • Diageo
    Business Development Manager
    Diageo 1984 - 1987
    Glasgow, United Kingdom
    BDE Glasgow City Centre Managing the On Trade accounts within the Strategically Important Glasgow City Centre, Responsible in developing, Distribution, Sales, Promotional and Marketing activity across all On Trade Accounts within the City Centre . Develop existing brands and Innovation Brands within the portfolio, Smirnoff, Malibu ,Archers etc.

Malcolm Richardson Skills

Alcoholic Beverages National Accounts Beverage Industry Fmcg Beer Trade Marketing Key Account Development Wine Retail Wine Tasting Negotiation Integrated Marketing Marketing Strategy Key Account Management Account Management Luxury Brands Negotiating Skills Spirits Category

Malcolm Richardson Education Details

  • Govan High
    Govan High
  • Harmony Row
    Harmony Row

Frequently Asked Questions about Malcolm Richardson

What company does Malcolm Richardson work for?

Malcolm Richardson works for Whyte & Mackay

What is Malcolm Richardson's role at the current company?

Malcolm Richardson's current role is Key Account Manager at Whyte & Mackay.

What is Malcolm Richardson's email address?

Malcolm Richardson's email address is ma****@****geo.com

What schools did Malcolm Richardson attend?

Malcolm Richardson attended Govan High, Harmony Row.

What skills is Malcolm Richardson known for?

Malcolm Richardson has skills like Alcoholic Beverages, National Accounts, Beverage Industry, Fmcg, Beer, Trade Marketing, Key Account Development, Wine, Retail, Wine Tasting, Negotiation, Integrated Marketing.

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