Malcolm Smith, Ma

Malcolm Smith, Ma Email and Phone Number

Brand USA, Driving Growth in Inbound Travel, Tourism, Meetings & Live Events @ Brand USA
washington, district of columbia, united states
Malcolm Smith, Ma's Location
Greater Tampa Bay Area, United States
About Malcolm Smith, Ma

Energetic and driven executive with 25+ years of accomplishments leading hospitality business development from destination marketing, transportation, hospitality, nonprofit associations, and trade show management. Grew annual trade show revenue from $7M to $14.5M. Recruit, train, and lead 18 cross-functional staff to achieve revenue goals. Proven record of increasing membership, sponsorships, and trade show revenues from global hospitality. Demonstrated success in developing and executing plans in complex, disruptive, COVID-19 environments. Implement impactful strategies by analyzing details to understand competitors, trends, and stakeholder relationships. Advises CXO executives, clients, and partners with pioneering, fresh, thought-provoking viewpoints. Extensive business travel in Europe, Asia, Pacific, and South America.Qualifications:• 25+ years leading hospitality business development at U.S. Travel Association, Kimpton Hotels, and more. • Advised CEO, other executives, Board of Directors, National Council of State Tourism Directors, and U.S. Travel's Destination Council on strategy, development, programs, services, and markets as executive team member. • Oversaw $15.5M annual revenue from selling exhibits, partnerships, sponsorships, and advertising. • After COVID-19 IPW cancellation, returned international and exhibitor participation to pre-COVID-19 levels. • Grew market penetration and revenue by creating and implementing innovative sales tactics and expanding existing clients. • Grew revenue by organizing marketing efforts with DC, Boston, NYC, Philadelphia, California train-friendly tourism boards.• Master of Arts MA, International Relations

Malcolm Smith, Ma's Current Company Details
Brand USA

Brand Usa

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Brand USA, Driving Growth in Inbound Travel, Tourism, Meetings & Live Events
washington, district of columbia, united states
Website:
thebrandusa.com
Employees:
85
Malcolm Smith, Ma Work Experience Details
  • Brand Usa
    Svp Global Markets, Chief Trade And Product Development Officer
    Brand Usa Oct 2024 - Present
    Downtown Washington Dc, Washington, District Of Columbia, United States
    In my role as SVP Global Markets and Chief Trade and Product Development Officer at Brand USA, I lead a dynamic global trade development team across international offices to drive global trade development and attract international meetings and events. By overseeing new product development initiatives, the department plays a key role in enhancing the USA's inbound visitation, driving growth and contributing to economic growth and job creation in the USA.
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  • Suncoast Global Strategy, Llc
    Principal
    Suncoast Global Strategy, Llc Jan 2024 - Present
    Suncoast Global leverages 25+ years of expertise to deliver laser-focused consulting, impactful campaigns, and revenue-boosting efficiency. We help trade associations build better communities, DMOs achieve smarter visitation, and live events optimize operations and revenues. Past and current clients include Cruise Lines Association International (CLIA) and the American Hotel and Lodging Association (AHLA).
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  • U.S. Travel Association
    Senior Vice President Business Development
    U.S. Travel Association Jun 2016 - Nov 2023
    Washington, District Of Columbia, United States
    • Advised CEO, other executives, Board of Directors, National Council of State Tourism Directors, and U.S. Travel's Destination Council on strategy, development, programs, services, and markets as executive team member. • Oversaw $15.5M annual revenue from selling exhibits, partnerships, sponsorships, and advertising. • Led sponsorship for Educational Seminar for Tourism Organizations (ESTO), a national forum where state, regional, and local destination marketing professionals learn critical tools, tips, and ideas to help them grow tourism to their destination. • Presented U.S. Travel's advocacy position on Visa wait times, expansion of J-1 and H-2B visas, restoration of post-COVID-19 travel, and relaunching of in-person meetings and events to travel industry partners. • Recruited, trained, evaluated, developed, and retained ~18 meeting, event, sales, and international marketing staff.
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  • U.S. Travel Association
    General Manager, Ipw Trade Show
    U.S. Travel Association Jun 2011 - Nov 2023
    • Oversaw and grew largest international trade show for tourism to U.S., with annual $14.5M revenue and $5M expenses. • Ensured Brand USA, host city-state, and other sponsors obtained strong ROI from their financial support of IPW. • Supervised sponsorship sales to diverse exhibitors, such as destinations, attractions, accommodations, airlines, cruise lines, ground transportation, professional sports, inbound operators, marketing, and technology companies. • Created and implemented impactful, premium events with Broadway Inbound, Universal Resorts Orlando, Knotts Berry Farm, Disneyland Resort, SeaWorld Orlando, Disney World Resort Orlando, and other partners. • Boosted travel to the U.S. by opening representation offices in the U.K, Europe, South America, and Asia. ➤Select Achievements • Grew annual IPW revenues $7.2M to $14.5M during tenure by creating multiple new revenue streams, including new exhibiting options, Chairman's Circle Honors, the Marketing and Technology Pavilion, Federal Row, IPW Sports, and other sponsorship and advertising programs. • After COVID-19 IPW cancellation, returned international and exhibitor participation to pre-COVID-19 levels. • Attracted new global leisure buyers, meetings and incentive buyers, and media. • Increased large and key member revenue and satisfaction as SME adviser on all aspects of travel and tourism.
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  • U.S. Travel Association
    Vice President Of Business Development
    U.S. Travel Association Jun 2011 - Jun 2016
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  • U.S. Travel Association
    Director Sponsorship Sales
    U.S. Travel Association Jul 2009 - May 2011
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  • Kimpton Hotels & Restaurants
    Director Of Sales Marketing, Seattle Region
    Kimpton Hotels & Restaurants 2007 - 2009
    Greater Seattle Area
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  • Kimpton Hotels & Restaurants
    Director, Sales And Marketing, Washington D.C. Region
    Kimpton Hotels & Restaurants 2005 - 2007
    Washington Dc-Baltimore Area
    • Oversaw business channel sales, marketing, distribution, rate, RevPAR, GOPPAR, and revenue goals for multiple properties. • Managed prices and business development for business segments: consortia, negotiated, group, weekly/long term, wholesale, and outreach to local corporate, government, and education organizations. • Generated sales leads from DMO prospecting, networking, hotel-hosted events, site inspections, and trade shows. • Grew market penetration and revenue by creating and implementing innovative sales tactics and expanding existing clients. • Created and presented plans, budgets, and results to Kimpton executives, property owners, and investors. • Hired, onboarded, reviewed, mentored, and retained a high-impact team of five.
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  • Hospitality Partners
    Director Of Sales And Marketing
    Hospitality Partners Jan 2002 - May 2005
    Washington Dc-Baltimore Area
    • Oversaw sales planning, development, and account management within diplomatic, government, and corporate segments. • Established long-term business growth by creating strategic relationships with clients and partners. • Led sales presentations, site inspections, client meetings, and represented the hotel in industry trade shows and events.
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  • Amtrak
    Global Sales And Marketing Manager
    Amtrak May 2000 - May 2002
    Washington Dc-Baltimore Area
    • Directed business development, trade shows, sales missions, and marketing targeting European and Asian-Pacific travelers. • Grew revenue by organizing marketing efforts with DC, Boston, NYC, Philadelphia, California train-friendly tourism boards. • Promoted travel by train to global tour operators, media, and individuals by creating new USA Rail Pass product. • Managed 60+ global sales consultants, including recruitment, mentoring, budgets, training, and annual reviews.
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  • Travel Texas
    Director, Tourism Sales & Destination Marketing
    Travel Texas May 1994 - May 2000
    Austin, Texas Metropolitan Area
    • Led sales, marketing, partner relations, media, program development, and staff for the Texas Tourism Office (Travel Texas). • Represented Texas destinations, attractions, and hotels at U.S. and global travel trade shows, sales, and media missions. • Oversaw 12 full-time employees and six international marketing and representation offices.
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Malcolm Smith, Ma Education Details

Frequently Asked Questions about Malcolm Smith, Ma

What company does Malcolm Smith, Ma work for?

Malcolm Smith, Ma works for Brand Usa

What is Malcolm Smith, Ma's role at the current company?

Malcolm Smith, Ma's current role is Brand USA, Driving Growth in Inbound Travel, Tourism, Meetings & Live Events.

What schools did Malcolm Smith, Ma attend?

Malcolm Smith, Ma attended Texas Tech University, St. Mary's University.

Who are Malcolm Smith, Ma's colleagues?

Malcolm Smith, Ma's colleagues are Romero Blanca, Alexandria Dudich, Himani Kumari, Jennifer Ross, Allie May, Vicky Simpson, Chelsea Benitez.

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