Malcolm Smith, Ma Email & Phone Number

Downtown Washington Dc, Washington, District Of Columbia, United States

In my role as SVP Global Markets and Chief Trade and Product Development Officer at Brand USA, I lead a dynamic global trade development team across international offices to drive global trade development and attract international meetings and events. By overseeing new product development initiatives, the department plays a key role in enhancing the USA's inbound visitation, driving growth and contributing to economic growth and job creation in the USA.

Suncoast Global leverages 25+ years of expertise to deliver laser-focused consulting, impactful campaigns, and revenue-boosting efficiency. We help trade associations build better communities, DMOs achieve smarter visitation, and live events optimize operations and revenues. Past and current clients include Cruise Lines Association International (CLIA) and the American Hotel and Lodging Association (AHLA).

Washington, District Of Columbia, United States

• Advised CEO, other executives, Board of Directors, National Council of State Tourism Directors, and U.S. Travel's Destination Council on strategy, development, programs, services, and markets as executive team member. • Oversaw $15.5M annual revenue from selling exhibits, partnerships, sponsorships, and advertising. • Led sponsorship for Educational Seminar for Tourism Organizations (ESTO), a national forum where state, regional, and local destination marketing professionals learn critical tools, tips, and ideas to help them grow tourism to their destination. • Presented U.S. Travel's advocacy position on Visa wait times, expansion of J-1 and H-2B visas, restoration of post-COVID-19 travel, and relaunching of in-person meetings and events to travel industry partners. • Recruited, trained, evaluated, developed, and retained ~18 meeting, event, sales, and international marketing staff.

• Oversaw and grew largest international trade show for tourism to U.S., with annual $14.5M revenue and $5M expenses. • Ensured Brand USA, host city-state, and other sponsors obtained strong ROI from their financial support of IPW. • Supervised sponsorship sales to diverse exhibitors, such as destinations, attractions, accommodations, airlines, cruise lines, ground transportation, professional sports, inbound operators, marketing, and technology companies. • Created and implemented impactful, premium events with Broadway Inbound, Universal Resorts Orlando, Knotts Berry Farm, Disneyland Resort, SeaWorld Orlando, Disney World Resort Orlando, and other partners. • Boosted travel to the U.S. by opening representation offices in the U.K, Europe, South America, and Asia. ➤Select Achievements • Grew annual IPW revenues $7.2M to $14.5M during tenure by creating multiple new revenue streams, including new exhibiting options, Chairman's Circle Honors, the Marketing and Technology Pavilion, Federal Row, IPW Sports, and other sponsorship and advertising programs. • After COVID-19 IPW cancellation, returned international and exhibitor participation to pre-COVID-19 levels. • Attracted new global leisure buyers, meetings and incentive buyers, and media. • Increased large and key member revenue and satisfaction as SME adviser on all aspects of travel and tourism.

Greater Seattle Area

Washington Dc-Baltimore Area

• Oversaw business channel sales, marketing, distribution, rate, RevPAR, GOPPAR, and revenue goals for multiple properties. • Managed prices and business development for business segments: consortia, negotiated, group, weekly/long term, wholesale, and outreach to local corporate, government, and education organizations. • Generated sales leads from DMO prospecting, networking, hotel-hosted events, site inspections, and trade shows. • Grew market penetration and revenue by creating and implementing innovative sales tactics and expanding existing clients. • Created and presented plans, budgets, and results to Kimpton executives, property owners, and investors. • Hired, onboarded, reviewed, mentored, and retained a high-impact team of five.

Washington Dc-Baltimore Area

• Oversaw sales planning, development, and account management within diplomatic, government, and corporate segments. • Established long-term business growth by creating strategic relationships with clients and partners. • Led sales presentations, site inspections, client meetings, and represented the hotel in industry trade shows and events.

Washington Dc-Baltimore Area

• Directed business development, trade shows, sales missions, and marketing targeting European and Asian-Pacific travelers. • Grew revenue by organizing marketing efforts with DC, Boston, NYC, Philadelphia, California train-friendly tourism boards. • Promoted travel by train to global tour operators, media, and individuals by creating new USA Rail Pass product. • Managed 60+ global sales consultants, including recruitment, mentoring, budgets, training, and annual reviews.

Austin, Texas Metropolitan Area

• Led sales, marketing, partner relations, media, program development, and staff for the Texas Tourism Office (Travel Texas). • Represented Texas destinations, attractions, and hotels at U.S. and global travel trade shows, sales, and media missions. • Oversaw 12 full-time employees and six international marketing and representation offices.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Student Association External Vice President, Sigma Chi

Master Of Arts - Ma, International Relations And Affairs