Malcolm Holmes Email & Phone Number

Austin, Tx, Us

I took time away from my career to focus on the most important job... Father. Accomplishments on this break include: Perfect attendance to kids sporting eventsPerfect attendance to kids music lessons16 hours volunteered at the kids school10+ States Visited5+ National Parks2 Dodger Games w/ autographed baseballs (and 1 foul ball acquired)Caught 2 fish$18 in revenue from our lemonade stand. and memories with my kids that will last a lifetime.

Belmont, Ca, Us

Reporting to the CMO and leading 40+ high performing performance marketers to ensure all performance marketing and demand generation functions drove optimal performance across the globe.Developed and implemented performance marketing strategies to align with company objectives and increased revenue.Fostered a growth mindset culture of testing across the marketing organization. Leveraged data-driven insights to build trackable goals and forecasts for marketing team. Owned all demand generation channels including Web, SEO, SEM, paid social, email/LCM, webinars, events, content marketing, ABM, and integrated campaigns.Proven record of optimizing global media mix with maniacal focus on unit economics (LTV:CAC, ROAS, MER) including paid channels like SEM, Paid Social, Display, Video, Content, Affiliate, and more.Led web marketing team driving SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) strategy to deliver +54% YoY growth in website conversion rate.Developed LCM strategies nurturing leads and optimizing conversion rates for LCM programs including; trial nurtures, prospect nurtures, engagement, upsell/cross-sell, and win-back. Partnered closely with marketing campaign teams to ensure alignment across persona targeting, message testing, and ABM.Partner with marketing operations to optimize infrastructure, including marketing automation, lead routing, and all other parts of the marketing stack.

San Jose, Ca, Us

Led and mentored a team of high performing digital marketers and demand generation experts. Responsible for global strategy driving leads, pipeline, and revenue for top business priorities across SMB, MM, and ENT account segments. Drove strategy to deliver self-serve ARR from SEM, Display, Social Media.Deliver on lead gen targets for each sales segment by leveraging content syndication and other B2B demand generation tactics. Own and operate LCM and email nurture programs for B2B offerings across the Adobe portfolio of products. Own and operate Webinar and Virtual Event strategy delivering highly qualified buyers to sales.

Redwood City, Ca, Us

Led and mentored a team of high performing digital marketers to help hit business targets across MQL, Pipeline, and ARR. Leveraged Account Based Marketing to deliver highly qualified leads from strategic accounts driving incremental pipeline and ARR. Drove Content Syndication to drive qualified leads from target B2B accounts. Led all Digital marketing channels to drive leads to the sales funnel including SEM, Display, Social media, Affiliate.Measured success with target KPIs like ARR, LTV:CAC, Pipeline, etc.

Austin, Texas, Us

Led and mentored a team of high performing digital marketers to help hit business targets across lead gen, pipeline, and ARR. Leveraged Account Based Marketing to deliver highly qualified leads from strategic accounts driving incremental pipeline and ARR. Led a Growth tiger team of product, marketing, customer service, sales, design, and engineering members to drive conversion rate optimization on BigCommerce.com and in-product placements. Led all Demand Generation channels to drive leads to the sales funnel including SEO, SEM, Display, Social media, Affiliate.Managed LCM and email nurture programs to take our trial leads from prospect to customer. Measured success with target KPIs like ARR, LTV:CAC, Pipeline, etc.

Austin, Texas, Us

Managed and optimized paid media channels to drive customer acquisition.Managed and optimized affiliate program.

Sydney, Nsw, Au

Drove digital marketing and audience development strategy for various digital products including FOX Sports Fantasy Football, FOXSports.com newsletter, and the FOXSports.com YouTube channel. Leveraged SEM/PPC best practices to increase Fantasy Football registrations 12% YoY. Leveraged web analytics (Unica, Optimizely, Google Analytics) and life-cycle marketing tools optimize the engagement funnel for maximum ROAS. Launched content recommendation engine campaign to increase FOXSports.com newsletter registrations. Mentored a team of audience development and digital marketing specialist.

Los Angeles, California, Us

Led and mentored a team of media buyers to drive qualified traffic to owned and 3rd party offerings across various industries and business models (Lead Gen, Ecommerce, B2B, B2C, etc.) Managed all SEM across multiple accounts to drive revenue for the business. Launched and optimized paid social programs on facebook and twitter. Tested new paid media channels across display, video, mobile, and more. Owned, operated, and optimized landing pages for media efforts using CRO and other best practices.

New York, Ny, Us

Executed on the Fanatics.com online marketing strategy that helped them grow into an Internet Retailer Top 50 company. Helped acquire, on-board, and manage official online stores for collegiate and professional sports organizations as well as big brand media partners like Yahoo, FOXSports.com, CBS Sports, and more. Scaled and optimized all paid media (SEM, Display, etc.).Scaled and optimized affiliate programs for cost effective revenue growth.

New York, Ny, Us

Launched and managed the first SEM programs on Google, Overture (Yahoo), and MSN (Bing).Tested new channels like programmatic display and direct media placements. Leveraged A/B testing and CRO to optimize landing pages for paid media programs.

New York, Ny, Us

Launched and managed the affiliate program on commission junction increasing sales 100% YoY.Launched and managed in-house partnership program for strategic accounts to drive incremental revenue for Fanatics.com

New York, Ny, Us

Supported marketing operations for Fanatics.com including website optimizations and ad placements to drive traffic and revenue. Recruited and managed online partners to drive revenue for FootballFanatics.com.