Malcolm Macdonald Email and Phone Number

(newshorecommunications@gmail.com)

Primary contact with entertainment press for DATG, comprising the Walt Disney Company’s global entertainment and news television properties, owned stations and radio and publishing businesses, including ABC Entertainment Group, ABC News, Disney Channels Worldwide, ABC Family, SOAPnet, Radio Disney and Hyperion Publishing. • Responsible for DATG’s press outreach to writers and editors in the U.S. and internationally. Edited/issued all press releases, announcements and program-related content for the ABC Television Network and its more than 200 affiliated stations, and for the other components of DATG and its syndicated properties. Determined timing and targeting of publicity initiatives, and coordinated with internal departments, affiliates and outside partners such as the Academy of Motion Picture Arts & Sciences (for the Oscars) to produce integrated promotional campaigns across all DATG platforms.• Provided all editorial content populating the ABC Television Network’s press website, ABCMediaNet.com. In addition, produced content for DATG’s nine other press sites, as well as the corporate site DisneyABCTV.com and the consumer sites ABC.com, ABCNEWS.com, ABCFamily.com and DisneyChannel.com. • Oversaw the operations of two television listings departments which provide the Company’s multiple broadcast schedules to on-screen and online cable and satellite guides across the country, and to newspapers and consumer and trade publications like TV Guide and Entertainment Weekly. • Produced all materials in support of the ABC Television Network’s annual Upfront Sales presentation for advertisers in New York and for ABC and Cable Network Group executives’ presentations at the twice-annual convention of the Television Critics Association in Los Angeles.

Wrote and designed 4-color magazine for the West Coast flagship station of the Public Broadcasting Service (PBS) with readership of 300,000. Determined coverage, layout, wrote all copy and oversaw distribution.• KCET Magazine won the 1997 Advertising and Promotion Award for Best Magazine in the PBS system.In addition, wrote speeches and addresses for station CEO and COO, as well as corporate brochures, newsletters and press releases. Oversaw design and wrote content for station’s website.