Malia Estrada Email & Phone Number

Washington, District Of Columbia, United States

• Drive brand awareness and lead generation through paid media efforts across multiple channels, including Google, META, ILS sites, Display, and Geofencing CTV. Utilize data metrics to develop and refine strategies for.
• Lead meetings with on-site teams to implement initiatives, such as event activations, influencer collaborations, B2B/B2C partnerships, and social media campaigns, aimed at achieving leasing goals within specific.
• Develop partnerships with businesses and organizations for our resident loyalty program to drive community engagement and strengthen our brand's reputation.
• Conduct tours with potential key stakeholders and create pitch decks that generate investment interest and contribute to the firm's growth.
• Mentor teammates within the marketing department on their professional growth by encouraging them to push creative boundaries and explore innovative approaches.
• Deliver impactful results, including a 20% increase in overall lead generation and a 43% boost in website traffic year-over-year from 2021 to 2022.

• Directed content production and scheduling for 9+ social media account profiles, driving a growth in followers by over 30% YOY.
• Ensured alignment of brand standards and project objectives, by collaborating with graphic designers from initial concept to final execution on all creative requests.
• Hosted regular training sessions with portfolio team members, resulting in consistent delivery of high-quality organic photos and videos.

Washington D.C. Metro Area

• Secured speaking opportunities with businesses, organizations, and local universities, resulting in increased visibility and audience engagement.
• Produced a diverse range of events, including networking mixers, markets, performance showcases, and more, to create memorable experiences, drive foot traffic, and boost lead generation for the property. These.

San Francisco Bay Area

• Created content across social media platforms, oversaw video production shoots, and developed strategies to push awareness within the competitive San Francisco fitness market.
• Achieved a 20% increase in engagement rates through optimizing content and ensuring consistent posting frequency.

Greater New York City Area

• Created pitch decks for upscale brands (such as Architectural Digest, SELF, Bon Appétit, and Condé Nast Traveler), outlining value propositions that led to numerous successful and partnerships with clients.
• Supported sale representatives by managing schedules, expenses, and travel arrangements, contributing to streamlined operations and enhanced productivity.

Greater New York City Area

Greater New York City Area