Social Media Strategist
CurrentImplement creative social media strategies and viral campaigns for a slate of books and films targeting niche audiences. Responsible for translating overall marketing goals for each book and film into an actionable online grassroots campaign targeting specific niche audiences.Identify target niche / demographic segments online, and drive conversion / traffic.Manage outbound email / social messaging campaigns, monitor & improve conversion.Social networking/viral/friend network and overall digital campaign management.Monitor, research, share and report on new developments, outlets, and practices within the social media space and interactive marketing arena.Monitor, analyze, and report on online discussion and activity in relation to all campaigns.