A multi-faceted company specializing in helping small-to-medium businesses and non-profit organizations realize their goals through innovative yet cost-efficient measures. From custom-built databases to websites and marketing, we help businesses equip themselves with the essential tools to work more effectively and efficiently.Services include:• Custom Databases & Systems Applications• Claris Platform: FileMaker, Connect & Studio• Website Design & Development• Brand Marketing & Consulting• Small Business DevelopmentVisit SoundsEssential.com to learn more, read success stories, and see our client portfolio.

• Modernize and diversify sales and marketing strategies for Museum's global educational travel program and products, consisting of 45 cruises, land, private jet, plane and rail journeys a year• Devise and execute initiatives to develop and nurture program affinity, including advertising, direct mail, strategic partnerships, EDM delivery and maintenance (SEO, PPC, etc).• Create content for and oversee design and production of all sales and promotional materials, including online content, social media management, press releases, and program brochures.• Oversee website redesign, including content development and user experience enhancement.• Partner with network of tour operators on development of new travel programs and partnerships, including proposals and presentations to leverage Museum assets in support of programs.• Performance benchmarks include: designed Loyalty Rewards program aimed at growing and incentivizing customer base; formulated and implemented publicity strategy to raise awareness of products.

• Create concepts for and oversee the execution of launch strategies for new and recurring product lines• Develop and adapt global marketing strategies to meet differing needs of international markets• Manage the execution of cross channel initiatives through international Marketing teams, consisting of Advertising, Digital and Interactive Media, Events, Merchandising, Press, Radio, Strategic and Website development• Identify and pursue new business-to-business and e-commerce opportunities via DMA and trend research• Generate and analyze reports to determine audience segmentation and monitor campaign ROI• Ensure cross-departmental compliance of global strategies in traditional and non-traditional retail markets• Assess and ensure operational efficiency of marketing and promotions throughout company• Develop, implement and monitor procedural standards and lean practices in the production and dissemination of materials• Create and manage budgets for departments, campaigns, and one-off projects• Write and edit copy for all associated marketing & promotional materials, including CD taglines, press releases, brochures, liner notes, etc.• Performance benchmarks include: grew online sales by 35% or more in three consecutive years; developed inaugural affiliate marketing program to generate online ad revenueInternational Marketing Coordinator: 2004Coordinate marketing efforts in Caribbean, Latin American, African and Oceanic markets

* Initiate sales and marketing strategy for independent video production company* Create communications for direct-to-consumer sales in the educational and wellness markets* Manage e-Commerce activity and all related financial concerns* Generated 8-to-1 increase of revenue over previous fiscal year

Grant writing, compliance reporting, workshop instructor focusing on grass roots marketing and promotions

Design brand development and marketing strategies for entertainment-based clients including MCA, Universal, Arista, Interscope, Okayplayer.com and the Black Filmmaker Foundation