Mary Alice Grant Email & Phone Number

Sapphire, NC

• A multi-faceted company specializing in helping small-to-medium businesses and non-profit organizations realize their goals through innovative yet cost-efficient measures. From custom-built databases to websites and.
• Custom Databases & Systems Applications
• Claris Platform: FileMaker, Connect & Studio
• Website Design & Development
• Brand Marketing & Consulting
• Small Business DevelopmentVisit SoundsEssential.com to learn more, read success stories, and see our client portfolio.

• Modernize and diversify sales and marketing strategies for Museum's global educational travel program and products, consisting of 45 cruises, land, private jet, plane and rail journeys a year
• Devise and execute initiatives to develop and nurture program affinity, including advertising, direct mail, strategic partnerships, EDM delivery and maintenance (SEO, PPC, etc).
• Create content for and oversee design and production of all sales and promotional materials, including online content, social media management, press releases, and program brochures.
• Oversee website redesign, including content development and user experience enhancement.
• Partner with network of tour operators on development of new travel programs and partnerships, including proposals and presentations to leverage Museum assets in support of programs.
• Performance benchmarks include: designed Loyalty Rewards program aimed at growing and incentivizing customer base; formulated and implemented publicity strategy to raise awareness of products.

• Create concepts for and oversee the execution of launch strategies for new and recurring product lines
• Develop and adapt global marketing strategies to meet differing needs of international markets
• Manage the execution of cross channel initiatives through international Marketing teams, consisting of Advertising, Digital and Interactive Media, Events, Merchandising, Press, Radio, Strategic and Website development
• Identify and pursue new business-to-business and e-commerce opportunities via DMA and trend research
• Generate and analyze reports to determine audience segmentation and monitor campaign ROI
• Ensure cross-departmental compliance of global strategies in traditional and non-traditional retail markets

* Initiate sales and marketing strategy for independent video production company* Create communications for direct-to-consumer sales in the educational and wellness markets* Manage e-Commerce activity and all related financial concerns* Generated 8-to-1 increase of revenue over previous fiscal year

Grant writing, compliance reporting, workshop instructor focusing on grass roots marketing and promotions

Design brand development and marketing strategies for entertainment-based clients including MCA, Universal, Arista, Interscope, Okayplayer.com and the Black Filmmaker Foundation

B.A, American Studies

Activities and Societies: Urban Music Director: WOZQ 91.9FM; On-Air Personality: WTCC 90.7FM & WMUA 90.1 FM; Music Buyer: Dynamite.

International Baccalaureate Diploma, Ib

Activities and Societies: Pounders Gang Prevention & AwarenessIB Diplomate

Education record

International Baccalaureate (IB) Candidate