Malika Giddens Email & Phone Number

Union City, Nj, Us

New York, New York, United States

Creating dynamic, MADRE-owned social media and web content; Developing social media toolkits, and campaigns, to share across member/influencer/community networks Scheduling consistent content on MADRE Facebook, Twitter, Instagram, LinkedIn, and YouTube, including Executive Director Yifat Susskind’s Twitter accountIdentifying target audiences and establishing strategies to expand audience engagement, as well as reach; Following the latest trends and highlighting opportunities for MADRE and MADRE partners Responding to social media interactions and encouraging audience engagementUtilizing experience in managing social media platforms to deliver timely and optimized campaigns that uplift MADRE’s work and MADRE’s partnersProviding guidance to a team member on a set of digital priorities including, but not limited to, drafting content, organizing Media Resource Library, and team financial reporting support Gathering and reviewing metrics for social media platforms and the MADRE website; Presenting learnings from analytics to inform future strategiesCollaborating across departments to update MADRE website regularly; Liaisoning between MADRE and Giant Rabbit (or other site vendors) to ensure MADRE.org remains functioning, up to date, and informative

Greater New York City Area

Maintaining, drafting, and regularly updating content that promotes the organization, our campaigns and our projectsPosting content to MADRE’s website and social networks, including Twitter, Facebook and InstagramAssisting with production of print membership and public education materialsTracking news developments related MADRE’s priority program areas and strategiesTracking and creating reports on online engagement analytics, and carrying out strategies to expand visibilityDesigning and editing basic graphics and video, and coordinating with external consultants for more advanced projectsIntegrating multimedia materials into website and other outreachSupporting event logistics and planningAssisting with the communications team’s operations and administrative needs, including database support

Craft, curate, publish and manage social media contentTrack and analyze data metrics for performance improvements and KPI weekly reportingContribute to and implement digital content and engagement strategy based onorganization’s campaign goals and emerging opportunitiesAlign all content and engagement efforts with the COC brand narrative, personality andtone, while helping to forward a relevant, fresh range of voices for different venues andpurposesConsistently develop and deploy content marketing and social media activation bestpractices, with savvy for leveraging new and emerging platforms, tools, trends andpartnershipsManage content calendar according to both evergreen and topical cultural, industry andpolitical happenings, opportunities, and developmentsAssist Director as needed, including and not excluding content process development, the integration of emerging tools and methods throughout the organization, etc.

Manage section of the Volunteer Communication Team; train volunteers on Zendesk and social media engagement/brand ambassadorship; host daily check-in's and debriefs with volunteers to gauge volunteer participation, engagement, success, and concerns.Maintain consistent organizational correspondence with members by regularly sorting through Zendesk, managing social media for the Organizing Department, and developing content purposed to uplift the organizational mission.Manage and produce virtual town hall events; serve as a liaison between town hall platform and organization staff; host regular check-in's to track team progressDevelop social media strategies to increase member engagement, trust, and support, as well as to increase awareness about the work ColorOfChange commits to in order to ensure our mission statement as an organization. Lead on content development efforts for social media engagement and planning. Direct and facilitate meetings with graphic designers and campaign managers, provide critique on images that are developed, and organize image usage.

Greater New York City Area

Respond to member concerns and questions via Zendesk, a customer service platform, to help build member support, engagement, and campaign development. Support Campaign Managers in the development of campaigns and outreach. Produce and support the development of virtual townhall events surrounding subjects of local and national organizing for change. Develop social media strategies to increase member engagement, trust, and support, as well as to increase awareness about the work ColorOfChange commits to in order to ensure our mission statement as an organization. Organize logistics for both trainers and participants as pre-work as well as ongoing work for on-site training retreats. Lead on content development efforts for social media engagement and planning. Direct and facilitate meetings with graphic designers and campaign managers, provide critique on images that are developed, and organize image usage.

Greater New York City Area

Worked under contract for two and a half weeks with ColorOfChange.org to help develop a Virtual TownHall event.

Ithaca, New York

Teaching Assistant for Poetry of Social Justice

953 Danby Rd. Ithaca, Ny 14850

Coordinate educational programs for 35+ residents, partnering with a faculty advisor to plan events such as “Identifying Self through Music” and a two part series on Double Consciousness that aligns with Ithaca College’s core curriculum.Serve as mentor and advisor for 12 first-year students and 26 upperclassmen, providing mediation and conflict resolution support between residents; direct students to appropriate campus resources; and enforce university policies.Serve as a liaison for the First Year Council as part of the First Year Residential Experience program.

953 Danby Rd. Ithaca, Ny 14850

Attend monthly meeting to review academic progress throughout the school yearParticipate in leadership retreats in order to actively engage in the Ithaca community as well as become a stronger leaderMentor underclassmen through their transition into collegeParticipate in community service events off-campus through Office of Student Engagement and Multicultural Affairs Service Saturday programs or alternative community service outlets.

953 Danby Rd. Ithaca, Ny 14850

Filed receipts and credit card orders into web databases such as Schooldude and MaintenanceDirectTake maintenance calls from all over campusRedirect calls to on-field staff workers

953 Danby Rd. Ithaca, Ny 14850

Assisted in the kitchen: cooking, cleaning, and fulfilling any necessary dining duties side by side with the lead chefHelped new employees get accustomed to the kitchen proceduresRestocked kitchen items and equipment

953 Danby Rd. Ithaca, Ny 14850

Advised 1600 first-year students, with a team of 19 orientation leaders, on adjustment to college life; facilitated social activities and created information bags that highlighted campus resources.Assisted faculty with campus programming and event set up by responding to parent inquiries, leading resident check-in and check-out, and enforcing Ithaca College’s campus policies to ensure student safety.

55 Exchange Place New York, Ny 10005

79 Fifth Avenue, New York, Ny 10003

Edited and sorted the Center’s database of 1,000+ celebrity organizations using Phase II and Alchemy to correct errors and update company histories for the yearly publication of the Celebrity Directory.Supported event planning by identifying and booking the Tony Bennett Foundation as well as a speaker for upcoming celebrity foundation panels, aiding the Center in expanding partnerships.

55 Exchange Place, Suite 503

Lived with host family in Parita, Panama; helped build small library for primary/secondary school; and assisted in classrooms by teaching class of 20 first-grade children to speak English, helping them with class projects, and planning and supervising small class parties.Hosted student from Thailand in New York; showed him around city and familiarized student with American customs

Bachelor'S Degree, English Language And Literature, General

Activities and Societies: Sigma Tau Delta

Advanced Regents Diploma, Pre-Law Studies