I am a Digital Content and Communication Strategist based in Toronto, Ontario, with over 15 years of experience with a talent for driving communication and content strategy for brands. I work with client's teams to drive creatives, strategists, producers, and content teams to focus on executing high-impact initiatives and set the standard for content quality across the company. I have worked with internal and external stakeholders to develop and implement creative campaigns and solutions for brands as well as providing consultations and training on communication and personal development. Experienced in the high-paced, multicultural environment with MNC like Sony Ericsson, British Council, Philip Morris, Unilever, GSK etc. I believe in leadership that empowers people and take pride in combining my people’s skills and delegation strategy to motivate teams I work with. My vision is to create strategies that support the customer journey, build and scale effective strategic narratives to ensure a unified messaging approach that supports all marketing collateral and educate, inform, and enable content teams to create powerful, on-brand copy, design and videoYears of core expertise are in branding and content creation for digital and social platforms. I have worked with Small Businesses, Entrepreneurs, startups and not-for-profits. Email: malikashif13@gmail.comWhatsapp: +14168917373