Shoot At Sight is an award winning Production house, based in Karachi. Though relatively young, SAS has created a name for itself, owing to its result oriented ideas, exceptional executions and pushing bounderies with every project we do. We'v already won two PAS awards in our first two years and we hope to continue this winning streak.

- Looking after complete on-air, online promotion and ambient media of the channel- Content planning and Content integration- Responsible for all Branded & Unbranded Campaigns, IDs & Segments for the channel. From designing all the way till production and execution.- Being a part of channel’s management I have been involved directly in seasonal development of Channel’s Strategy, Special Days Programming i.e. Eid, New Year, Independence Day, Valentines and Christmas etc.- Direct involvement in designing, developing and implementation of new Programs, Segments events & campaigns.- Responsible for designing and development of all promotional materials for the channel supporting marketing department and Sales team from Production end. - Was Directly involved in all aspects of Pakistan’s Biggest Music Award Show Telenor Talkshawk The Musik Awards (TMA). From its concept, design, performances, on-ground look and feel till execution and on-air visibility and segmentation.- Have been directly involved in Launching Pakistan’s Biggest Reality Show Mountain Dew Living on The Edge’s Pakistan tour and 3 proceeding seasons successfully. All the aspects from Brand Visibility and Programs Promotion (Web, On ground & Online)- Designed and executed ARY Musik’s first and only VJ hunt campaign Witribe Musik VJ Hunt 09- Successful execution of Pakistan biggest cricketing hunt campaign Pepsi & PCB Cricket Stars that ran on ARY Musik and TEN sports simultaneously.

Design & development of marketing communication, Television Productions, Corporate Presentations, Photography, Documentaries, web design, 3D animations, Concept Development & script writing. Worked for clients like:Philip MorrisUBLNovartisBayer Cropscience PakistanClipsal PakistanKalsoftPierliteSamsung & PIA.

- Looked after the complete ice cream range of Wall’s Pakistan; (Magnum, Cornetto, all kinds of Tubs, Cartons and Kids Range).- Wall’s Corporate advertising and communication.- Actively involved in The Brand Marketing Plan and PowerBrand Strategy for the year 2007. with the brand team and media agency- Actively involved in all major Launches, Campaigns and Activations.- Active Involvement in all commercial and still shoots. - Strategically devised, planned and implemented Cornetto’s brand activation “Cornetto Super Copy Cats”. - Successful launches include Wall’s Magnum Caramel & Nuts Bar, Cornetto Super & Wall’s MOO STICK.