As an operational Project (and production manager) I’m involved from strategic planning until post production (reviewing and giving input out of learnings and experience) always securing that we work in the most efficient and flexible way, giving the markets the right conditions. Managing various different projects, one of them is the global Black Friday campaign.

Managing various types of Global projects such as the creation of a tool; the Copybank (digital store). My responsibility also included developing and delivering local communication packages for our digital and physical stores available for local markets which included both still images and photo shoots. As a Project manager I also managed the local material for the different sites together with the production team in Sweden, shot in our Studio.I supported markets in the process of implementation of the new hm.com site, managed the communication of the non-transactional markets at hm.com.My responsibilities were also the US and Norwegian digital stores, together with the local offices I reviewed the total customer experience weekly.

- Category manager: H&M Beauty, Beauty External brands, H&M Home, Ladies Underwear- Expansion Merchandiser- Project Manager: introducing and launching H&M Beauty and H&M Home in the Swedish marketResponsible of maximizing selling and profitability by creating the most commercial and competitive offer. It included some of the following tasks; competition analysis, mapping of customer behavior, commercial planning, price strategy, allocation, product/assortment strategies and follow-up, expansion store project management, internal collaboration with Global HO and the Swedish regions, external collaboration with our partners, regional sales driving activities and other focuses in store.