Being a partner at Once Upon India, I'm deeply immersed in our collective mission of rejuvenating India's culture and narratives in captivating ways. A standout initiative we've launched is the Sandook home concerts, spotlighting folk musicians and crafting memorable experiences around their performances. My specific role as the digital partner revolves around amplifying our online presence and nurturing a vibrant Instagram community. Through innovative digital strategies and engaging content, I aim to connect with individuals who share our passion for India's rich heritage. Together, we are crafting a narrative that celebrates and preserves the essence of our cultural legacy, making meaningful digital connections along the way.

As a Digital Marketing Lead at Wishmakers, I'm responsible for guiding our digital team in developing strategies for content creation and execution. My role includes translating our on-ground efforts into engaging online content, showcasing our work effectively. I also collaborate with external brands, offering our services to manage their online growth through strategic digital marketing initiatives. This involves a holistic approach that encompasses social media management, SEO strategies, and targeted digital advertising, all aimed at achieving tangible results and fostering business success.

Followed my passion and setup a clothing boutique to cater to women’s need for quality , comfort and design. Responsible for entire business operations including vendor management, social media marketing , sales, service mindedness and design. Over the years I have been able to increase sales by 40% y-o-y and build a 25% repeat customer base and garner a following of more than 8000 on Facebook and Instagram.As an entrepreneur, I have learnt to manage many tasks at once and learnt tremendously at each step of the way. A big part of my job requires me to travel to various parts of the country to develop sustainable business relations with weavers and artisans. This has helped me further develop my interpersonal skills and work in team. Running my own enterprise has taught me the value of time and how to swiftly identify solutions to a problem. Ikebana as a brand speaks of sustainability , comfort and design. My design philosophy revolves around creating something that is sourced ethically and of use to the customer multiple times. My business has given me immense opportunities to be creative and share in the success of the artisans of our country , which is something I care about deeply.

As an area manager , I was accountable for institutional sales for the territory. I drove a business of INR 30 crores annually while coordinating between marketing, finance and underwriting departments to execute the sales target. Over the years , I had the opportunity to interact with many heads of staff and decision makers of companies, which helped me to develop my interpersonal skills and networking abilities. I was also awarded the Oscar award for exemplary sales performance at my company 3 times in a row. I have been trained to use the CRM software Salesforce , which helped us keep track of all the customer information at one place. I enjoy working in teams and respond well to guidelines. My experience at BALIC has helped me develop a keen sense of discipline and integrity towards my work. For example, I was once required to fulfil a percentage of my teams sales target and hone my skills on investment strategy. As a team we would brainstorm every week to come up with out of the box ideas to convince clients to invest with us . It also encouraged me to hone my skills as an investment adviser and attend seminars and educational sessions in the relevant field.