Malin Sandell Email & Phone Number

Stockholm, Se

Stockholm, Se

Stockholm, Stockholm County, Sweden

Customer Experience Management• Drive initiatives to elevate the customer experience for Telia’s growth areas, IoT and Data Insights.• Map and analyze customer journeys to identify opportunities for improvement.Change Management• Appointed by senior management to help drive transformative change within a newly restructured organization, focusing on improving processes, working methods, and team collaboration.• Change management lead, supporting strategic efforts to strengthen a customer-centric culture and company-wide CX improvements.

Stockholm, Sweden

Responsible for driving marketing automation strategies and managing the MarTech stack to support CRM initiatives. Led a team of three, two campaign technicians and a technical project manager.Marketing Automation strategy• Developed and executed marketing automation strategies to enhance customer engagement and support retention goals.• Managed and optimized the marketing automation platform (Eloqua).Lifecyle & Campaign Management• Designed, implemented and optimized automated workflows to improve customer journeys, focusing on lifecycle management and engagement. • Planned, executed and monitored automated campaigns, including segmentation, A/B testing and performance tracking.Analysis & Reporting • Analyzed campaign performance, customer behaviour and engagement, providing actionable insights to refine marketing automation efforts.• Created and maintained reports and dashboards to track key metrics, enabling, data-driven decision-making and providing stakeholders with clear visibility into performance.

Stockholm, Sweden

• Developed and implemented CRM strategies to increase customer engagement.• Planned, created, and executed campaigns to drive engagement and increase product usage.• Created and managed workflows, emails, and landing pages using Hubspot.• Identified and established strategic partnerships to support the company's growth objectives.

Sweden

• Executed marketing plans to enhance brand awareness and strengthen customer engagement.• Managed integrated marketing campaigns across multiple channels including email, social media and SEM. • Managed projects such as website migration, intranet implementation and rebranding efforts. • Editor of website, newsletter, and intranet content.• Created marketing and sales material.• Planned and executed events and seminars.

Leeds, United Kingdom

• Led marketing projects and activities supporting the local schools. • Responsible for productions of marketing material supporting the local education authority.

Leeds, United Kingdom

Responsible for planning and executing a one-week educational trip to Sweden for a class of Master students and lecturers.

Leeds, United Kingdom

Led a government funded local initiative to increase the number of apprenticeships offered by employers in the region, resulting in 41 young people being employed.

Stockholm, Sweden

Stockholm, Sweden

Digital Marketing

Bachelor Degree, Marketing, 1St Class Honours