David Malka Email & Phone Number

Moreshet, North District, Il

Caesarea, Haifa District, Israel

Israel

Fyllo is leveling the playing field for cannabis companies with the Fyllo Compliance Cloud, a suite of enterprise-grade software and services powered by RegsTechnology, the largest database of cannabis laws and regulations at the federal, state and local level.

AdInAuto is a seed stage Israeli start-up that combines Digital Advertising into the Automotive world by leveraging a unique and unused advertising space within the car.AdInAuto gives both marketers and car owners a good reason to partner in a win-win situation.Additionally, AdInAuto seeks to work with car OEMs to manage ALL ad-spaces within the car (i.e. video ads, audio ads) predicting Autonomous car business models will heavily depend on that.AdInAuto system uses the car as a source to generate data points to optimize the served creative. This data will also be monetized and shared with smart cities, car insurance companies, security organizations and more.

Israel

Managing a product team in a Data products domain in Sizmek, focusing on a multi-discipline approach for Data activation processes. Tasked in creating a new grade of solutions, offering the sharing of data and audiences for the sake of advertising space.

Israel

Sizmek develops a top notch platform to enable Media Agencies to manage campaigns for their customers. The platform helps manage the advertising budget while maintaining high ROI.• Get MRD documents from Marketing and translate them into Development PRDs.• Driving outbound and inbound activities, visiting clients, collecting pain points and feature requests and drive their execution to production.• Work closely with RnD to ensure high quality and fast delivery of features in production.• Driving all media-serving features in the platform.• Driving Serving features request coming from internal and external customers • Solving complex serving logic scenarios• Full ownership of 18M$ product- One of the company’s best seller feature (Dynamic Creative Optimization )• Acting as ‘Go To Guy’ for all issues related to the product• Driving and prioritizing the product roadmap and backlog• Providing requirements to multiple RnD scrum teams in an agile environment

Israel

• Derived and managed MSN’s Ad Quality Gate team and process, enabling revenue recovery without comprising the user experience.• Drive requirements for tools to measure the Ad Impact on the HP focusing on customer needs.• Act as a focal point to 3rd party vendors serving the platform ads making sure their ad platform has a minimal impact on the HP and comply with MSN best practices.

Greater Seattle Area

 Coordinate Test/Dev releases to 52 markets globally. Manage Data Center Ecosystem activities for MSN Publishing Platform group. o Reduce DB capacity by 40% by engaging cross functional teams across the globe o Create developers community across the globe supporting Dev code running in live production o Define and build processes based on “Best practices” to deploy new code into production o Create and maintain a central SharePoint for the global Test/Dev team including product status reports, known issues, and milestone planning Develop market requirements and feature request to Test/Dev teams in the Publishing Platform. Develop functional requirements for tools to help Test/Dev teams. Develop requirements and pushed to production a unique tool to help quickly address customers issues. o Reduced supporting headcount resources by 75%

Redmond, Usa

 Managed over 100 vendors doing Application Compatibility manual testing for existing and new OSso Reduced vendor budget by 33% by reducing vendor headcount from 150 to 100 Managed Microsoft Self Host At Home project for Win7.The Self Host At Home project enabled in-house ad- hoc testing of various popular applications such as popular games and office tools, in order to cheaply detect second order bugs in Win7 before the launch. In this project I drove the following actions: o Define the programo Define the enter criteria to the program and the applications to testo Determine project headcount requirements and interview candidateso Develop requirements for the tool to track the result of the programo Monitor the progress of the project through quality of releases and importance of bugs found using milestones and daily war meetings.

Isreal

 Drive program management activities for one of the key blocks in the Graphics Engine (received “Intel excellence reward” for this work). o Developed requirements for a tool to reduced testing effort by 35%o Monitor project status and progress using Gantt charts and daily/weekly status meetings  Integrated Video decoder External IP into the main chip: integrated ~100Kgate external IP (video decoder from Zoran). This task included implementing the IP in FPGA emulation system, designing the peripheral interfaces for the IP, ramping up a unique testing environment, and heavily involved with the IP company designers.

Israel

 Designed 220K gates DRAM controller and support customer memory configuration issues.  Solved various complicated synchronization issues concerning DRAM and asynchronous FIFOs. Cross group collaboration with Board and Layout groups on providing solutions for output interfaces of the external memory.Collaborated between software and hardware teams on implementing software driven tests for EZchip network processors.