Mallary Cole Email & Phone Number

Grand Rapids, MI, US

I specialize in creating content for social media, blogs, and websites. From large healthcare companies to local construction firms, I help business owners by providing content that engages and converts.

Helped execute the strategic launch plan of theSkimm's new mobile platform. Participated in public relations and grassroots marketing campaigns to build awareness for and drive downloads of theSkimm for iPhone.

Greater Grand Rapids, Michigan Area

Greater Grand Rapids, Michigan Area

• Oversee the voice and implementation of all advertising and marketing activities and create a recognized presence in the consumer market space, in direct report to the Vice President
• Craft effective consumer messaging, in harmony with the overarching Bethany Brand and holistic Brand Strategy
• Create and execute strategies and tactics to raise brand awarenessBiggest Accomplishment: Created and implemented Bethany’s first national advertising/PR campaign

Greater Grand Rapids, Michigan Area

• Coordinated, created and posted content on all social media channels
• Built cross-pollinating marketing campaigns integrating company-wide content
• Produced video content for all donor-focused marketing effortsBiggest Accomplishment: Created the voice of Bethany and increased its fanbase from near nonexistence to 25,000+, while keeping fan engagement above 1%

• Establish and build relationships with community leaders
• Prospect calling to build rapport and maintain relationships
• Develop direct mail campaigns to be sent out nationwideBiggest Accomplishment: Successfully cultivating a list of more than 400 donors

Chicago, IL

• Develop and assist in maintaining accounts within the Midwest territory
• Creating proposals and assisting with developing advertising campaigns
• Prospecting to set up appointments
• Writing contracts for both print and online clientsBiggest Accomplishment: Worked with a major brand to create effective advertising in a market they had previously never tapped (extreme sports)

Chicago, IL

• Taught the raddest group of kids I know how to be kind, patient, and respectful leaders in their community
• Managed and directed programming for more than 160 underserved youth and 45 adults in a comprehensive learn to snowboard program
• Organized scheduling, development and training of volunteers from local community
• Implementation of fundraising through multiple events and direct solicitation with community businesses
• Generated weekly newsletters to keep volunteers updatedBiggest Accomplishment: Instilling confidence in kids.

• Oversee all special events including: Benefit Rail Jam, Benefit Break Dancing Competition, Volunteer Fairs
• Design and put into place all advertisements including but not limited to: Newspaper Ads, University Emails, Campus Flyers and Posters
• Organize all snowboard trips for up to 50 students to locations such as: Organize entire membership base of over 350 college students to ensure they stay active and involved