Samantha Shames Email & Phone Number

• Scaled the Creative Services team following POPSUGAR’s merger with Group Nine by establishing holistic process and trainings to ensure seamless execution across the portfolio for custom-led programs.
• Acted as client advocate during post-sale, leading client-facing conversations and managing internal Brandshop creative agency. Client-first mentality helped drive over 63% in client retention YoY.
• Managed team of Creative Services Managers; responsible for hosting weekly 1:1s, training, on-boarding and fostering a collaborative team environment.
• Worked on strategic partnerships, managing a client roster including Sephora, T-Mobile, Facebook Groups, Crate & Barrel, Dairy Queen, and more.

Culver City, CA

• Founding member of Creative Services Group, dedicated to providing superior white glove client service and production expertise to our brand partners across all creative elements inclusive of photo shoots, video.
• Managed +$7MM of revenue annually with cross-category clients including adidas, Sephora, Amazon (XCM & Studios), Wendy’s, P&G, Macerich, Toyota, and more.
• Executed Webby award-winning video partnership with adidas that delivered seven figures in revenue for the company and YoY renewal of partnership.
• Created and established production processes; held trainings for all internal teams and worked cross-functionally to refine processes based on business priorities.
• Client facing point of contact managing both internal and external communications. Attended all production related functions to ensure client expectations were managed and sold program elements were executed correctly.

Culver City, CA

• Hired, trained, and managed the Account Services team in POPSUGAR’s Los Angeles & San Francisco offices (6 direct reports).
• Worked with cross-functional teams including Ad Operations, Project Management, Marketing Strategy, and Business Development to determine processes and a streamlined workflow for the team.
• Supported strategic West Coast accounts across a variety of categories, including Hilton Portfolio, adidas, Macerich, and Toyota.

Culver City, CA

• Strategized and coordinated all media planning in partnership with Brand Partners, including creation of media and marketing proposals, order tracking, pricing negotiation, make goods, and all post-sale management of.
• Worked with internal teams to ensure campaign expectations and contractual obligations were met; acted as customer advocate liaison between client and POPSUGAR Sales, Engineering and Editorial teams.

Culver City, CA

Culver City, CA

• Assisted four Account Executives in developing strategies for existing and prospective advertisers in Los Angeles and Chicago, compiled marketing/research slides in response to RFPs and managed reporting needs for sold.

- Raised over $80,000 for the 2011 Concern Foundation Block Party through individual contributions

- Founded student organization to raise awareness for breast cancer in the George Washington community. Developed its mission and purpose, and drafted its constitution - Organized, participated, and led The Pink Ribbon Team in The George Washington University’s Relay for Life --Recognized in 2009 by The George Washington University’s Relay for Life for.

- Compiled daily news stories from internet outlets to send to internal distribution list- Helped develop and organize new reference system for talent publicity in weekly magazines and daily newspapers. Submitted information weekly to department’s internal database- Answered phones and communicated with talent representatives, reporters and executives.

- Cumulatively raised over $200,000 as part of the Revlon event- Awarded -- Number One Individual Fundraiser in Los Angeles (2007, 2008, 2009) -- Number Two Individual Fundraiser in Los Angeles (2006, 2010) - Selected by the Foundation to speak during the 2007 Revlon Walk’s Opening Ceremonies

Bachelor’S Degree, Communication

Activities and Societies: Lambda Pi Eta, National Communication Honors Society

Education record

K-12

K-12