Mallika Dey Email & Phone Number

Dublin 2, IE

Dublin 2, IE

Driving business value through data science strategy development and execution, business process blueprinting and value projection in diverse, innovative and high-stakes projects for retail & manufacturing clients

- Led client engagement, product design and data science methodologies for AB Testing tool development to enable retail clients conduct their store and customer experimentations. Advised customers on test implementation strategies for meaningful evaluation and statistical inference. - Led client engagement and data science development team as the product.

Brook Green, London, GB

- Streamlined automated process transition initiatives to a 3rd party vendor, executed resource planning and mentored team members in automation and knowledge transfer process. - Lead data driven analyses and sales performance health check and performance improvement for a Canadian Grocery Retailer. Led initiatives for their category segmentation.

Brook Green, London, GB

- Generated savings of 72 days of resource effort per year in nine markets across Asia and Europe for a major UK based Grocery retailer by automating and modularizing parts of their regular marketing campaign evaluation process.- Built evidence for 'Loyal Customer Mailing' to show the value of targeted and personalized campaigns to retailers and.

Brook Green, London, GB

- Executed end-to-end analytical processes for personalized marketing campaign cycles starting from customer targeting, performance assessment, to learning and enhancements for future campaigns.- Trained business stakeholders in campaign performance measurement metrics and evaluation process. - Developed a new targeting methodology to improve the unit’s.

New York, NY, US

- Generated savings of approx. 210 days resource effort per year by redesigning data structure and evaluation process of marketing campaigns for a consumer financial services company. Demonstrated thought leadership by conceptualizing and executing this project that reduced the team’s report turnaround time by 90% (from approx. 5 days to approx. 4 hours)..

New York, NY, US

Gained exposure to quality control and forecasting processes. Developed a maximum likelihood model to estimate ‘Time on Wing’—the time gap between two shop visits of aircraft engines for maintenance, repair, or overhaul, using Weibull distribution for a large U.S. based aircraft engine manufacturer. The results were integrated with the existing Shop Visit.

Master Of Science In Analytics At The Institute For Advanced Analytics

M.A., Economics

B.A., Economics