(Previously Minds On) Web Strategy, Design and Development Division

Premier Dog & Cat Photography | Personal + Brandcatchpetphotography.com Instagram.com/catchpetphotography

Natural light photographer whose passion is to help you grow your small business through photography that connects and communicates with your ideal client. Learn more below:www.malmophotography.comFacebook: facebook.com/MalmoPhotographyInstagram: @MalmoPhoto

Our passion is helping you grow yours. Do you feel like there is not enough time in the day? Overwhelmed with those tasks like email, marketing and social media that you know are important but don’t know where to begin? Looking for more work-life balance? Enter Silverpine Digital, your virtual business partner.You know how you get really excited and nerdy about your business niche? That’s how I feel about extreme organization, project management, operations, to-do lists, unique-to-you website design, research, proofreading, client communication and follow-up and sales funnels. These are my zone of genius and where Silverpine Digital is here to help support you in these areas.

www.blackdiamondclub.com

Digital advertising agency specializing in online advertising for entrepreneurs and small businesses.-Creating and managing client campaigns on a daily basis through a strategic lens, communicating with the client, sending weekly reports and supporting the client with strategic consultations as needed.-Execute strategy of a specific campaign and client funnel-Daily optimization of campaigns to ensure the lowest possible cost per result and an overall positive ROI-Proactively create, execute, and optimize creative strategies to consistently drive high-quality leads, traffic & visibility

Management of paid search (PPC) and social media advertising campaigns for a group of clients by providing guidance in everything from results to reporting and beyond. Run campaigns on AdWords, Bing, Facebook, Instagram, Amazon, Reddit, Quora, LinkedIn, and Basis. It was my goal to help our clients reach specific KPIs for industries including Restaurants, Probiotics, Human Resource Tools, Local Events and Education. We used multiple internal tools such as Supermetrics, CrazyEgg, AdBasis, and specific AdWords scripts.

- Foster long lasting client relationships to maintain excellent client retention rate- Partner with clients to create results-driven, online marketing services- Adapt to search marketing tactics with knowledge of the latest industry initiatives- Plan and implement marketing strategies including PPC, social media, link building, SEO- Assess and analyze client websites and conversions- Learn and look for opportunities to increase efficiencies in daily tasks and improve existing processes

-Identifies and evaluates various lead sources - both online and offline-Determines marketing budget distribution with Franchise owners and Store Managers-Develops and builds store specific sales funnel plan via various lead sources-Researches geographic specific marketing opportunities, influences, and demographics-Partner with our 3rd party production company to customize advertising materials-Handles overall client relations as a liaison between J.D. Byrider corporate marketing and the Franchisees-Recommend best practices that other Franchisees are leveraging to grow their business-Assists in implementing new marketing and advertising strategies-Assessing ROI of marketing initiatives and campaigns

-Served as project manager for marketing efforts for Retail initiatives and projects-Managed workflow of Retail marketing projects from concept to completion-Provided marketing support for aggressive Retail growth, donation strategies and promotions-Developed short- and long-term marketing strategies to introduce and establish Goodwill Retail products and services to targeted markets-Directed marketing materials to support Retail initiatives-Participated in new brand/strategic development for Retail Division products and services-Conceptualized and wrote editorial content of marketing communications to support tools for Retail Division-Coordinated mission awareness activities, including media relations, and develop and implement strategies to brand Goodwill products and services

-Executed against annual marketing calendar and media plan to drive sales transactions and profits. -Met with all significant media partners. -Coordinated with media partners to execute all added value for TV, Radio and Cable. -Ensured that all added value activities and paid promotions were brand, product and target specific. -Reviewed flowcharts and co-op cash flows, including broadcast, print and sponsorship activities. -Obtained legal approval for all materials developed. -Provided strategic and tactical support for new openings, competitive openings, remodels and down stores/markets. -Developed, assessed and recommended promotional concepts to drive traffic or improve average check.

-Marketing for 20 Corporate Qdoba Mexican Grill's in Central Indiana and 2 in Northern Florida-Responsible for building market-wide brand awareness and driving sales via integrated marketing programs-Developed strategic marketing plans that drove awareness and direct sales into the local restaurants.-Managed local social media presence on Facebook, Twitter, Foursquare and Mobile/Text Messaging. -Developed and grew community and local sponsorships/relationships-Effectively forecasted and managed annual budget.-Identified, planned and executed special events and sponsorships that helped achieve brand goals.-Recapped and analyzed all promotional campaigns for shared learnings and future planning within the team.-Supported our General Managers and Operations team in restaurant-specific promotional planning.

-Marketing for Qdoba Mexican Grill in Indiana and South Carolina-Coordinated the Local Store Marketing for the franchise group that owned 27 Qdoba Mexican Grill's in Indiana and South Carolina-Drove trade area of focus stores within assigned geography seeking large traffic generators and cross-promotional partners-Created, developed and implemented creative and branding strategies-Communicated with General Managers of restaurants effectively multiple times per week-Catering event coordination-Managed House Accounts-Ensured that all stores were merchandised appropriately based on current promotional windows or marketing plans-Developed, planned and executed special events-Effectively managed and negotiated sponsorships and trade agreements-Aggressively marketed 11 Indiana locations for an average sales growth of 10.5% in 2010-Helped execute a branding initiative in the 4 South Carolina market locations that increased per ticket average by $.30-$.40-Communicated marketing ideas, strategies and plans with all store management and staff

-Coordinated business plans for 35 national and local accounts-Established and secured new accounts for the Daily News-Prospected and pitched advertising proposals to both potential and existing clients-Exceeded both monthly and quarterly goals-Developed proposals to meet client’s advertising needs-Worked efficiently under deadlines

-Assisted with the daily demands of the creative commercial broadcasting-Involved in the re-branding process of "Indiana's 4"-Participated in station promotional events and projects-Edited :15, :30 and :60 television spots and promotional commercials

-Assisted customers with any of their photo printing needs-Sold photography equipment and products-Made sure merchandising was properly executed within the store(This job was during summers off from school, and during holiday breaks)