Mallory Laird Email & Phone Number

San Diego, California, United States

-Direct day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.-Implemented and executed an onboarding strategy for all new employees and spearheaded the process.- Involvement in all new business conversations and new client onboarding.-Conduct employee observations and documented findings.-Work closely with leadership to identify inefficiencies and implement newprocesses including a training program, onboarding, reporting, and more.

-Owned the improvement of our teams product, efficiencies, and development of current team members, and the value of Power Digital's product-Executed quarterly surveys and analyzed data to develop, fine-tune, and level up existing deliverables and processes.-Assisted in securing additional business opportunities for the PR department.

-Assisted in executing the overall PR Strategy for disruptive CPG brands including Los Sundays, Hungry Harvest, AeroGarden, Drink Monday, Munk Pack, and Bored Cow.-Conducted media relations and secured coverage in top-tier publications, drafted press releases, media lists, pitches, press kits, and more.-Conducted industry research analysis to identify search query trends, real-time search and news media activity.

-Assisted in executing the overall PR Strategy for disruptive CPG brands including Perfect Bar, Gardyn, GoMarcro , Birch Benders, and Bite.-Conducted media relations and secured coverage in top-tier publications, drafted press releases, media lists, pitches, press kits, and more.

-Assisted in executing the overall PR Strategy for disruptive CPG brands including Perfect Bar, Gardyn, GoMarcro , Birch Benders, and Bite.-Conducted media relations and secured coverage in top-tier publications, drafted press releases, media lists, pitches, press kits, and more.

-Assisted in the building and execution of strategy for clients, inclusive of pressrelease writing, media relations, press kit creation, competitor auditing, andmore.-Assisted team with administrative tasks, inclusive of calendar organization, realtime client and internal updates, coverage clippings, and status grid organization.

Greater San Diego Area

-Assisted in the building and execution of strategy for clients, inclusive of pressrelease writing, media relations, press kit creation, competitor auditing, andmore.-Assisted team with administrative tasks, inclusive of calendar organization, realtime client and internal updates, coverage clippings, and status grid organization.

Greater San Diego Area

-Created social media reports for 24 Salvation Army Corps Community Centers, aswell as updated, created and monitored the Community Centers websites-Assisted in writing press releases and conducting outreach to local San Diegomedia, along with maintaining social media calendars for The Salvation ArmySierra Del Mar Facebook, Twitter and Instagram.

Perrysburg, Ohio

I am an active member in promoting and volunteering for the non-profit. I assist in sock drops to local shelters, help count and organize socks as well as pass out socks to the homeless.

Athens, Ohio

I graduated in 2016 from the E.W Scripps School of Journalism at Ohio University. I received my Bachelor of Science in Journalism, majoring in Strategic Communications and minoring in Marketing.

Athens, Ohio

I, along with others, promote this restaurant to students at Ohio University. We are responsible for creating social media content, as well as developing communication strategies to improve West Side Wingery's position in the food industry.

Athens, Ohio

As the marketing assistant, I created a Marketing Plan for the 2015-2016 year and I am responsible for creating and posting content to all social media accounts. Additionally, I have the responsibility to market all Golf & Tennis Center events.

Athens, Ohio

I schedule tee-times for customers and check them out when they come into the facility. I also set up and tear down the golf course. I help clean up around the center as well as assist customers with any needs.

Athens, Ohio

Impressions is a student-run public relations firm at Ohio University. The firm works with 13 clients (accounts) in Ohio. I have been a member of Impressions for three years. I have worked as an account associate on The Athens County Humane Society, Fangle Magazine and am currently working on the West Side Wingery Account. Impressions has given me experiences that I will carry with me beyond college.

Rehoboth Beach, De

I interned for the Rehoboth Beach-Dewey Beach Chamber of Commerce. As the intern, I had the sole responsibility of two events throughout the summer, Monday Night Movies on the Beach and Wednesday Night Bonfires on the Beach. I provided outreach, secured sponsorship, monitored donations and managed the marketing of both events. In addition I provided the on-site logistics including the set up and tear down and all visitor needs. I also assisted at the Visitor's Center answering questions from tourists and making recommendations for activities during their stay at the beach. In addition I helped prepare bulk mailings as well as stuffing realtor bags every week.

Athens, Ohio

I assisted in promoting a student run publication. I, along with others, managed the social media accounts as well as planned events. I also worked to raise funds for this publication.

Athens, Ohio

I assisted in managing social media accounts as well as fundraising. I was in charge of the silent auction for the end of the year fundraiser called Woof n Wine.

Athens, Ohio

I was responsible for writing posts on the Ohio University Chillicothe blog. In doing that I would interview certain people for each story. I also had two of my stories published in the Chillicothe Gazette newspaper.

Athens, Ohio

I would stock the shelves of the market and make sure it was clean and organized.

Perrysburg, Ohio

I was responsible for opening and closing the restaurant. I also made food and served it to the customers.