- Supported PR campaigns and initiatives, ensuring alignment with client goals and achieving desired media coverage- Established relationships with key fashion and beauty media contacts- Managed media inquiries and maintained up-to-date media lists to ensure targeted outreach

- Conducted market research and analysis to identify trends and insights, informing content strategies and campaign optimization- Assisted in development of brand strategy presentations, incorporating competitive analysis and brand voice guidelines to support client rebranding efforts- Monitored social media performance metrics, KPIs, and provided actionable insights to improve content effectiveness and strategy.

- Collaborated and communicated to manage brand building and PR campaigns- Monitored, tracked and reported media and influencer relations for clients

- Worked with six clients to meaningfully grow, engage, and measure their social media audiences - Created & measured data-driven growth strategies for clients leveraging social campaigns, SEO, and A/B testing - Successfully ran paid search & display ads through Facebook Twitter & Google Ads

- Contributed innovative approaches to PR campaigns, enhancing pitch angles and unique brand activations- Assisted coordination of content shoots by organizing talent schedules and managing props and wardrobe- Managed sample distribution for editorial consideration and facilitated gifting to media and celebrity stylists

- Maintain all social media accounts targeted towards members, parents, alumni & future members- Create & edit content for organizational promotion, including sorority newsletter, videos & website content- Managed a $9,500 budget over the course of six months that included a variety of social & promotional events - Planned & coordinated events for members and parents

- Assisted in planning and executing the product launch by drafting press releases and coordinating influencer outreach initiatives- Implemented creative and on-brand social media content, including posts, graphics, and stories - Monitored social media metrics and KPIs to track performance and optimize content strategies

Sage Corps is a selective global entrepreneurship program that sends top college students (Fellows) to study and intern abroad with tech startups. Fellows spend their days alongside CEOs, CTOs, and COOs tackling real problems and building impactful solutions. After work, Fellows attend professional events to learn additional skills and to develop a global network. Finally, Fellows connect with a community of alumni and the Sage Network, who help with career advice and opportunities.

- Created original and dynamic daily, weekly and monthly posts to accelerate consumer engagement - Planned, implemented and monitored the company's social media strategy in order to increase brand awareness & improve marketing efforts

- Compiled digital & social media coverage- Assisted with creating marketing concepts & shoot themes to introduce collection drops - Helped facilitate showroom pulls & kept running inventory of PR samples