Mallory Sofferin Email & Phone Number

Atlanta, Georgia, United States

Responsible for developing, implementing and executing innovative and effective marketing strategies across multiple marketing channels in order to attract potential customers and retain existing ones.

Atlanta, Georgia, United States

-Responsible for the company website to ensure everything is up to date and within branding guidelines on Shopify-Project Managed a Team of 2 Web Developers to maintain website needs-Create and manage Social Media Advertising Strategies across 2 digital platforms with over 17K followers on Instagram and 14,691 followers on Facebook-Managed and executed a companywide rebrand-Created and Oversaw E-Commerce Strategies to sell products such as core cheeses and gift boxes across 48 states-Creation of POS materials to drive in-store sales and bring brand awareness -Oversaw all Advertising via Facebook, Instagram, and Ad Roll-Responsible for all Digital Marketing -Responsible for the sourcing and creative direction of collaborations with like-minded Producers, Chefs, and Influencers-Showed a strong understanding of end consumer behavior to grow a newsletter list size to over 19K subscribers-Successfully oversaw the development and creation of booths at Distributor events-Consistently executed successful branding visions through product photography and graphic design management -Key member of the Leadership Team-Organized and managed all digital communications for the companies Farm Camp, a children's camp for 100 children for 5 days

Atlanta, Georgia, United States

-Performed Sales Training to Distributors and FOH Staff-Maintained relationships with Distributors and Wholesale Accounts throughout the Southeast and Mid-Atlantic-Participated as a Vendor in events such as SFA Fancy Food Show, Good Food Mercantile, and Distributor Shows throughout the United States-Managed all Social Media Channels (Facebook & Instagram)

-Responsible for E-Commerce Execution including Marketing and Operations-Coordinated and performed in-store demo's to end consumers to bring awareness of our products in the Southeastern United States-Managed all Social Media Channels (Instagram, Facebook, Pinterest)-Presented products at various food shows throughout the Southeast-Coordinated events such as Wine Tastings and Tap Takeovers attract business at our Cheese Shop

•Created an entire Marketing and Advertising Campaign to increase awareness for Homecoming Queen and Duchess candidates•Enhanced communication skills through organizing events to increase positive associations with the chapter and students•Convinced students to vote for our candidate by arranging times for members to table during normal business hours to increase awareness about candidates•Strengthened event planning management skills by scheduling events for 200+ members to attend