- Develop brand strategy, marketing approach and sales strategies for new member recruitment- Act as primary point of accountability for the athletes’ experience and achieving business goals- Lead small group and individual training sessions online and in-person that focus on improvingstrength, building confidence, increasing coordination and improved flexibility- Build and manage all digital platforms and oversee digital content creation and execution- Manage CRM platform for athlete management, retention and payment processing- Ensure safety of athletes and business property, American Red Cross CPR/AED/First Aid Certified

- Coached athletes of all ages, abilities and backgrounds in a safe, encouraging and motivating atmosphere

- Created and implemented the go-to-market strategy for a nationwide grassroots youth soccer tour- Led the development and creation of a nationwide database of leads and contacts, made outboundsales calls and emails to sell-in target host partners and sell-through event attendance- Oversaw daily sales meetings and coordinated efforts with the call center support team- Managed daily project management and communication between host partners, vendors, andoperations teams, track status and follow-ups, create agendas and recaps- Created digital and social assets toolkit, onboarding documents and marketing copy for tour hosts- Serve as day-to-day lead on projects including Puma x Christian Pulisic Stomping Grounds andManchester City’s LA Watch Party and Trophy Tour- Assist with C11 presentations and event support for agency business development

Sports Marketing- Managed over 30 professional athletes in the MLS, USL and NWSL including Kelley O’Hara and Zack Steffen, coordinating campaign support and overseeing regional sports activations within the US to drive category revenue- Led the development and creation of the US coaching education and grassroots platform for Premier League club, Southampton FC increasing partnership awareness and club revenue- Partnered with team sports for major account presentations and sell-ins to increase team wear sales in high-priority markets- Managed all service functions for athletes, professional teams and grassroots organizations within alignment of long-term category visionCategory- Led cross-functional teams from Brand, Product, Sales, Ecomm, PR, Social and Events to create and implement US consumer-facing go-to-market strategies leveraging professional athletes and grassroots assets to increase footwear, apparel and team sales- Established regional marketing relationships across Europe, APAC, Emerging Markets and Latin America increasing operational efficiency for asset activation, product development and sports marketing pipelineBrand- Developed creative briefs, managed creative development timeline and process along with budget management with both internal creative team and external agencies- Presented and pitched campaign concepts to professional athletes and agents

- Created and implemented event marketing campaigns including cash & trade media spends, grassroots campaigns, charitable initiatives, social content and community outreach- Maintained event websites and ticketing systems, promotional teams and event assets - Produced and executed events including the SAS Championship, Topps Match Attax English Premier League Spring Tour, BITE Silicon Valley and SI Swimsuit Issue Fan Fest

- Researched and pitched compelling human interest stories for local, national and niche media- Coordinated and managed logistics for on-site media - Created assets for media use including releases, press kits and social content - Events included Disney’s Soccer Showcase and runDisney Marathon Weekends

Worked Summer 2008 and 2009.Responsibilities included organizing and conducting camp sessions and maintaining an enjoyable atmosphere while working with numerous coaches, children, parents and administrators.