Mallory Jones Email & Phone Number

Boise, Idaho, United States

Boise, Idaho, United States

~Oversees strategic planning and execution of product and content launches. I developed a comprehensive project checklist and launch process, which streamlined launch procedures, resulting in more effective and successful product launches.~Manage the sales enablement function by maintaining existing sales enablement tools and implementing content governance practices, ensuring consistency and quality in marketing materials.~Lead and facilitate multiple training sessions and modules for the sales team, focusing on optimizing the utilization of marketing tools and materials.~Led the organization of the Global Food Conference. I demonstrated strong project management skills, overseeing event logistics, coordinating with speakers and attendees, and ensuring seamless execution, resulting in an impactful conference and positive participant feedback. In the feedback survey, 92% of attendees rated the event very good or excellent. ~Lead agency management, including intake process, internal project management, and budget management.

Boise, Idaho, United States

~ Led media buying for Simplot Foods, which included identifying new promotional channels, optimizing the budget, and making data-driven decisions on ad placements. This significantly enhanced our brand visibility and drove 30.4% more traffic to the website.~ Managed Marketing Automation tool (Marketing Cloud Account Engagement) to reach our audience through email marketing and track how prospects interacted with digital marketing content. ~ Created real-time dashboards for tracking marketing analytics and initiated regular reporting on key metrics. This enhanced campaign performance, which led to a 130% increase in influenced opportunities.~ Developed and implemented a standardized intake process for all creative projects with our creative agency. This resulted in streamlined workflows, improved collaboration, and successful project deliverables, enhancing overall marketing initiatives.

Boise, Idaho

~ Monitored data insights and trends on the Career Website to drive different Talent marketing initiatives.~ Managed project work to revamp the Talent Acquisition team’s intranet page to enhance customer experience.~ Developed Recruitment Marketing strategy, using analysis of audience and partnerships with talent team to attract top talent.

Boise, Idaho

~ Develop material and content to use in print and digital advertisements for the company.~ Lead Intern Social Committee and manage a budget for Intern events throughout the summer. These events contributed to a 97% promoter score among interns at the end of the program.~ Develop Recruitment Marketing strategy, using analysis of audience and partnerships with talent team, to attract top talent to the organization.~ Maintain social media platforms (LinkedIn, Facebook) with Culture and Career focused posts. Contributed to increasing followers on LinkedIn by 22% in 8 months.~ Oversee various parts of the college recruiting cycle, including: - Full recruitment cycle for several internships. Utilizing Infor as the ATS. - Oversee Campus Ambassador Program through Trello, a project management platform. - Lead the preparation for three college recruiting events including career fair, presentations, and classroom activities.

Boise, Idaho

~ Lead 7 Panhellenic Chapters on Boise State's Campus through 3.5 days of recruitment events~ Worked with Boise State Event Services to put on 3.5 day event for over 1,500 students ~ Utilized Interactive Collegiate Solutions recruiting platform to help 650+ women go through a formal recruitment cycle

~ Managed a $200,000 event budget, ensuring that funds were allocated appropriately to 50 events throughout the year.~ Worked with professional staff and peers to plan, implement and assess major university events to increase student involvement and satisfaction.~ Marketed events both creatively and strategically to target audiences. Increased attendance at our largest Spring event by 50% from 2018 to 2019.

Boise, Idaho Area

~ Worked with a team of interns who promote Boise State sporting events.~ Analyzed other university sports events to help increase participation in future events.~ Organized and ran promotions before, during and after games.~ Utilized Adobe PhotoShop and Social Media Platforms to promote upcoming events.

Phoenix, Arizona Area

Phoenix, Arizona Area

Brand Management

Bachelor'S Degree, Marketing