- Quarterly and annual departmental planning- Oversight of marketing performance metrics- Project management and allocation of marketing resources for departmental and cross-departmental projects- Continuous process refinement to ensure marketing effectiveness- Management of direct reports

- Leading project management for the marketing department- Working cross-departmentally to complete tasks and company projects- Managing direct reports- Overseeing the marketing budget

- Creating a social media strategy and posting for Voltera accounts - Writing press releases and arranging opportunities for print, online. and podcast interviews- Developing copy for case studies, application highlights, marketing collateral, and the website- Strategic planning and task execution for all tradeshow and conference initiatives- Liaising with industry and channel partners to increase Voltera's brand awareness through co-marketing opportunities

- Content writing for corporate reports, digital advertising campaigns, website content, email campaigns, newsletters, event promotion, and more for both Communitech and Canada’s Tech Network- Strategic planning for campaigns, collateral development, graphic design, and lead generation

Marketing Manager (July 2018 to March 2020)- Created an integrated marketing plan to support strategic initiatives which led to unprecedented growth on the website and social media platforms, and increased email subscribers and press coverage- Implemented campaigns that supported business and marketing goals across several market segments and target audiences- Oversaw large-scale projects such as the development of visitor resources, which included writing and proofreading copy, sourcing photography, graphic design, print management, and province-wide distribution- Enhanced communication of corporate goals to partners, stakeholders, board members, and government- Monitored metrics in order to track goal progress, evaluate campaigns, and drive future planning decisionsContent Manager (October 2016 to June 2018)- Responsible for implementing the brand voice across internal and external channels- Developed a master content calendar and wrote a wide range of copy for the website- Oversaw freelance writers, bloggers, and third-party content partnerships- Drastically improved the website's search engine ranking positions by implementing various SEO strategies

- Created integrated strategies for clients utilizing social media, content marketing, email marketing, and more- Provided public relations services, such as press releases and arranging influencers and media appearances- Developed and executed brand guidelines and messaging for clients across numerous industries- Updated client websites using WordPress, Wix and Squarespace content management systems

- Responsible for technical writing in accordance with the Canada Revenue Agency's Scientific Research and Experimental Development (SR&ED) program requirements for clients in technology and science industries- Developed a strategy for corporate documentation, blog, website, promotional and marketing material, and social media sites- Assisted clients through the claim process in order to gather supporting information and documentation more efficiently- Performed a business review and implemented new procedures for completing claims