Malte Röcke Email and Phone Number

Leading and developing the global hydraulic filter business

formerly MAHLE Industriefiltration

Plant Management and Product Segment developmentChange Management and organizational developmentFormerly MAHLE Industriefiltration

Development and implementation of market strategies for new market segments and country marketsAnalysis of new trends to develop new business models and plansProject Management during a reorganization incl. business plan, negotiations with the workers council and outsourcingLead of the EMEA Oil & Gas team incl. customer development and sales responsibilityStrategic realignment of a product segment – from a concept to the implementation as project managerDevelopment of… Show more Development and implementation of market strategies for new market segments and country marketsAnalysis of new trends to develop new business models and plansProject Management during a reorganization incl. business plan, negotiations with the workers council and outsourcingLead of the EMEA Oil & Gas team incl. customer development and sales responsibilityStrategic realignment of a product segment – from a concept to the implementation as project managerDevelopment of strategic 5 year plansDisciplinary and indirect management responsibilities Show less

Improvement of the organizational structure with the Management TeamRealignment of the global sales strategyDevelopment and implementation of a global sales controlling systemSupervision and support of a newly founded sales location in Korea

Analysis of the market potential for an enlargement of the MAHLE product portfolio in the area of renewable energiesPreparation and lead of multi-department workshopsDevelopment of discussion papers for the Top-Management

Set-up of a local marketing strategyImprovement of the local advertisement cost structureTransformation of the local plant according to the new Corporate Identity

Implementation of a new market introduction process for new productsGlobal logo transformation from MAHLE Industrial Filtration to MAHLE IndustryDevelopment and realization of a new modular presentation concept

Market Analysis in the area of turbochargers for a big German Automotive OEM- Analysis of relevant Tier 1, Tier 2 und Tier 3 Suppliers- Planning and accomplishment of expert interviews- Development of a market forecast till 2020

Development of a distribution- and communication-concept for a distributor of biological waste bags

- Preparation and realization of process management Workshops for the optimization of the Business Unit "Komponente"- Project Controlling Support with developed standard Tools- Consolidation and evaluation of efficiency potentials- Development and realization support on the realihnment of the organizational structure- Transformation of the Project structure into a new project at VW trucks

- Development and implementation of Marketing strategies- Implementation of a new CRM tool- Regular evaluation of the portfolio perfomance- Client Support

Extensive market survey for Eastern Europe:- Analysis of potential market entry barriers, EU policies on Eastern Europe, marketpotential and competition- Presentation of the survey to the members of the Management Team.- The analyses conducted led to recommendations for management for the future market strategy for this region.