Malthe Kringelbach Iversen's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Malthe Kringelbach Iversen's Contact Details
Malthe Kringelbach Iversen work email
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About Malthe Kringelbach Iversen
Experienced Marketing profile, with a background in Sales. Since 2007 I have been working with Marketing, predominantly in a B2B environment, both as a consultant helping agency-side, as well as working with my own team client-side. Finally I have also had my own start-up, where I tried to disrupt the global sports nutrition market. We didn't make it, but I learned a lot (!). As a person I prefer working on the forefront of technology, and to combine proven Marketing methodologies with cutting-edge technologies. I prefer creating results as a part of a team.
Malthe Kringelbach Iversen Work Experience Details
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CmoTrifork Nov 2022 - PresentSwitzerland, Ch -
Vp Of MarketingTrifork Feb 2022 - Nov 2022Switzerland, ChLeading the Group Marketing function including servicing and consulting the wider Communication and Marketing team in Trifork as well as the Trifork Labs companies. In a strategic partnership with CCOs from the 6 business focus areas of Trifork drive lead generating strategies. Taking care of the Trifork brand foundation, the CRM system, Communication as well as Employer branding.
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Advisory Board MemberBlonde Inc. Mar 2021 - PresentCopenhagen, Capital Region, Dk -
Chief Marketing OfficerMonstarlab May 2021 - Feb 2022Shibuya, Tokyo, JpDriving growth globally through strategic campaigns targeted specific verticals supported by content marketing strategies, account based marketing as well as a close partnership with the global sales teams. -
Senior Vice President MarketingMonstarlab Jun 2020 - May 2021Shibuya, Tokyo, JpLeading the global marketing team to drive continuous growth across Nodes in EMEA, Fuzz Productions in North America, and Monstar Lab in APAC. The key task was to unify the three companies into one brand through creating one corporate visual identity, a shared business value proposition, aligning in one Global CRM system(Salesforce), as well as launching a new end-to-end website in 16 languages including local cases, services and capabilities.
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Vice President Marketing - EmeaMonstarlab Jan 2020 - Jun 2020Shibuya, Tokyo, JpDriving European Marketing and Comms strategies across 6 markets with a strong core team af 6 Marketing employees.
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Head Of MarketingMonstarlab Dec 2017 - Dec 2019Shibuya, Tokyo, JpWhen I started at Nodes 2016 we were 60 employees in 3 offices. Now we are 121 employees in 9 offices, and still growing. I was the first Marketing employee then, and now I manage a team of 5 talented people. Nodes is on a growth journey, where Marketing is one of the main drivers especially in the new markets, where knowledge of the Nodes brand is low. We have developed a marketing model that integrates more classic Marketing methods such as Events and Partnerships with modern digital strategies with focus on Inbound (Content Marketing) and Account based Marketing (Integration of Sales and Marketing). As a Marketeer and previously a Sales person, I have a strong focus on creating as many sales opportunities for my Sales colleagues as possible. - Go to market strategies (Thought leadership combined with Content Marketing) - Broadening services from app development to full service digital product development and consultancy (Including new websites in local languages)- Knowledge sharing with our Japanese owner Monstar Lab and other companies in the group
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Marketing ManagerMonstarlab Jul 2016 - Dec 2017Shibuya, Tokyo, JpIn this position I supported our sales teams in 3-5 offices in 3 countries (DK/UK/NL) with marketing and communication in order to maintain our position as Europe's leading app development agency.My primary tasks were:- Marketing strategy for established markets and strategies for entering new markets- Create and advertise for in-house events – Organise and generate attendance, book speakers and create presentations for Nodes' speakers- Organise the CRM system for new and existing leads from a marketing perspective- Identify external events – Identify relevant speaking opportunities for the team as well as attend industry events and conferences. Create presentations and storylines for speakers.- Create content such as whitepapers and cases around mobile app development - Build thought leadership position – PR efforts through establishing relations to niche and broad medias- Update and optimise Nodes websites in several languages- Social media. Handle our social media presence on Linkedin, Twitter and Facebook- In charge of 2 part-time employees. Leading them to book meetings and event attendees through cold calling
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Account ManagerEssens Kommunikation Apr 2015 - Jun 2016Valby, DkAt Essens Kommunikation my focus was to help brands attract, convert and sustain specific consumer segments in various markets. I worked with companies primarily in B2B. As an Account Manager I build my own pipeline, and developed the account the moment deals were signed. During my time at Essens Kommunikation, I completed a Sales education course with a personal mentor.- Build and developed pipeline in B2B companies- Helped clients with concepts within branding and advertising - Executed fairs, sales material, online campaigns and PR campaigns -
Co-FounderToday Is Great Mar 2014 - Apr 2016Today is Great helped professionals in sports communicate as a brand.At Today is Great we handled the strategic and creative responsibilities for individuals, teams, leagues and federations in professional sports and helped them communicate to their markets. We analyze your personal profile, your team and your brand with an academic approach and a creative mindset. Among others we have helped clients like: Danske Fodbolddommere, Nykredit, Team Kessler Group & BT.
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Co-Founder & PartnerEcoprotein Oct 2009 - Mar 2015The ambition with EcoProtein was to develop a 100% organic sports nutrition concept, that was able to challenge market leaders in an industry based on conventional products with additives (e-numbers).I took part of all of the processes building the company. From creating the products, identifying suppliers, negotiate reasonable contracts, build the brand and sell the products to niche specialty stores to larger FMCG shops.* Marketing and Communication - B2B & B2C communication and PR campaigns, Newsletters, Social media* Product innovation and development - Project management, supplier negotiations, pricing & product launch * Brand strategy and development* Website and Social media (www.EcoProtein.com and facebook.com/ecoprotein)* Sales - small, medium and large size accounts within Fitness & Crossfit, Wholefood, Convenience and sport retailers -
2Nd Division RefereeDbu - Dansk Boldspil-Union 2005 - Oct 2010Brøndby, DkDuring my career as a football referee, I progressed rapidly from the local series in Copenhagen to the National 2nd division. I attended several courses focused around leadership, body language and communication. I found it extremely fun to manage 2*11 players + coaches, while being under physical and verbal pressure. -
Pr & CommunicationCph Boxing Management Mar 2009 - May 2010* Social media responsible* PR* Media relations* Sponsorship* Project ManagementAthletes: World Champion boxer Mikkel Kessler and upcoming boxer Patrick Nielsen.
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Junior ConsultantAskmebluu Jul 2007 - Apr 2008Responsible of the askmebluu quantitative testing system - creative services.
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Junior Consultant (Part Time)Pingpong May 2005 - Jun 2007Consulting all sizes of companies in the fashion, shoe and sports business regarding customers, prouducts and communication.
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Sergent First ClassDen Kongelige Livgarde Aug 2001 - Aug 2003Birkerød, Dk
Malthe Kringelbach Iversen Skills
Public Relations
Marketing Communications
Marketing
Sports
Social Media
Sponsorship
Media Relations
Social Media Marketing
B2b
Sales
Marketing Strategy
Business Strategy
Newsletters
Project Management
Thought Leadership
Team Management
Business To Business
Product Launch
Strategy
Leadership
Management
Online Marketing
Digital Marketing
Customer Relationship Management
Strategic Communications
Digital Strategy
Account Marketing
Content Marketing
Crm
Hubspot
Linkedin Sales Navigator
Linkedin Advertising
Seo
B2b Marketing
Growth Marketing
Brand Management
Integrated Marketing
Brand Awareness
Strategic Marketing
B2c
Brand Strategy
Marketing Analytics
Product Marketing
Team Leadership
Strategic Leadership
Commercialization
Commercial
Business Planning
Marketing Automation
Malthe Kringelbach Iversen Education Details
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Copenhagen Business SchoolEconomics And Marketing -
Copenhagen Business SchoolBusiness Administration And Organisational Communication
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Gammel Hellerup Gymnasium
Frequently Asked Questions about Malthe Kringelbach Iversen
What company does Malthe Kringelbach Iversen work for?
Malthe Kringelbach Iversen works for Trifork
What is Malthe Kringelbach Iversen's role at the current company?
Malthe Kringelbach Iversen's current role is CMO Trifork.
What is Malthe Kringelbach Iversen's email address?
Malthe Kringelbach Iversen's email address is ma****@****ns.info
What is Malthe Kringelbach Iversen's direct phone number?
Malthe Kringelbach Iversen's direct phone number is +45424*****
What schools did Malthe Kringelbach Iversen attend?
Malthe Kringelbach Iversen attended Copenhagen Business School, Copenhagen Business School, Gammel Hellerup Gymnasium.
What are some of Malthe Kringelbach Iversen's interests?
Malthe Kringelbach Iversen has interest in Poverty Alleviation, Social Services, Children, Arts And Culture.
What skills is Malthe Kringelbach Iversen known for?
Malthe Kringelbach Iversen has skills like Public Relations, Marketing Communications, Marketing, Sports, Social Media, Sponsorship, Media Relations, Social Media Marketing, B2b, Sales, Marketing Strategy, Business Strategy.
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