Malthe Kringelbach Iversen Email & Phone Number

Switzerland, Ch

Switzerland, Ch

Leading the Group Marketing function including servicing and consulting the wider Communication and Marketing team in Trifork as well as the Trifork Labs companies. In a strategic partnership with CCOs from the 6 business focus areas of Trifork drive lead generating strategies. Taking care of the Trifork brand foundation, the CRM system, Communication as well as Employer branding.

Copenhagen, Capital Region, Dk

Shibuya, Tokyo, Jp

Driving growth globally through strategic campaigns targeted specific verticals supported by content marketing strategies, account based marketing as well as a close partnership with the global sales teams.

Shibuya, Tokyo, Jp

Leading the global marketing team to drive continuous growth across Nodes in EMEA, Fuzz Productions in North America, and Monstar Lab in APAC. The key task was to unify the three companies into one brand through creating one corporate visual identity, a shared business value proposition, aligning in one Global CRM system(Salesforce), as well as launching a new end-to-end website in 16 languages including local cases, services and capabilities.

Shibuya, Tokyo, Jp

Driving European Marketing and Comms strategies across 6 markets with a strong core team af 6 Marketing employees.

Shibuya, Tokyo, Jp

When I started at Nodes 2016 we were 60 employees in 3 offices. Now we are 121 employees in 9 offices, and still growing. I was the first Marketing employee then, and now I manage a team of 5 talented people. Nodes is on a growth journey, where Marketing is one of the main drivers especially in the new markets, where knowledge of the Nodes brand is low. We have developed a marketing model that integrates more classic Marketing methods such as Events and Partnerships with modern digital strategies with focus on Inbound (Content Marketing) and Account based Marketing (Integration of Sales and Marketing). As a Marketeer and previously a Sales person, I have a strong focus on creating as many sales opportunities for my Sales colleagues as possible. - Go to market strategies (Thought leadership combined with Content Marketing) - Broadening services from app development to full service digital product development and consultancy (Including new websites in local languages)- Knowledge sharing with our Japanese owner Monstar Lab and other companies in the group

Shibuya, Tokyo, Jp

In this position I supported our sales teams in 3-5 offices in 3 countries (DK/UK/NL) with marketing and communication in order to maintain our position as Europe's leading app development agency.My primary tasks were:- Marketing strategy for established markets and strategies for entering new markets- Create and advertise for in-house events – Organise and generate attendance, book speakers and create presentations for Nodes' speakers- Organise the CRM system for new and existing leads from a marketing perspective- Identify external events – Identify relevant speaking opportunities for the team as well as attend industry events and conferences. Create presentations and storylines for speakers.- Create content such as whitepapers and cases around mobile app development - Build thought leadership position – PR efforts through establishing relations to niche and broad medias- Update and optimise Nodes websites in several languages- Social media. Handle our social media presence on Linkedin, Twitter and Facebook- In charge of 2 part-time employees. Leading them to book meetings and event attendees through cold calling

Valby, Dk

At Essens Kommunikation my focus was to help brands attract, convert and sustain specific consumer segments in various markets. I worked with companies primarily in B2B. As an Account Manager I build my own pipeline, and developed the account the moment deals were signed. During my time at Essens Kommunikation, I completed a Sales education course with a personal mentor.- Build and developed pipeline in B2B companies- Helped clients with concepts within branding and advertising - Executed fairs, sales material, online campaigns and PR campaigns

Today is Great helped professionals in sports communicate as a brand.At Today is Great we handled the strategic and creative responsibilities for individuals, teams, leagues and federations in professional sports and helped them communicate to their markets. We analyze your personal profile, your team and your brand with an academic approach and a creative mindset. Among others we have helped clients like: Danske Fodbolddommere, Nykredit, Team Kessler Group & BT.

The ambition with EcoProtein was to develop a 100% organic sports nutrition concept, that was able to challenge market leaders in an industry based on conventional products with additives (e-numbers).I took part of all of the processes building the company. From creating the products, identifying suppliers, negotiate reasonable contracts, build the brand and sell the products to niche specialty stores to larger FMCG shops.* Marketing and Communication - B2B & B2C communication and PR campaigns, Newsletters, Social media* Product innovation and development - Project management, supplier negotiations, pricing & product launch * Brand strategy and development* Website and Social media (www.EcoProtein.com and facebook.com/ecoprotein)* Sales - small, medium and large size accounts within Fitness & Crossfit, Wholefood, Convenience and sport retailers

Brøndby, Dk

During my career as a football referee, I progressed rapidly from the local series in Copenhagen to the National 2nd division. I attended several courses focused around leadership, body language and communication. I found it extremely fun to manage 2*11 players + coaches, while being under physical and verbal pressure.

* Social media responsible* PR* Media relations* Sponsorship* Project ManagementAthletes: World Champion boxer Mikkel Kessler and upcoming boxer Patrick Nielsen.

Responsible of the askmebluu quantitative testing system - creative services.

Consulting all sizes of companies in the fashion, shoe and sports business regarding customers, prouducts and communication.

Birkerød, Dk

Master, Economics And Marketing

Bsc, Business Administration And Organisational Communication

Education record