Alejandra Alzate Email & Phone Number

Miami, Florida, United States

Helping investors secure profitable real estate properties in Florida. Providing expert guidance from search to settlement, including assistance with financing / Ayudo a los inversionistas a asegurar propiedades inmobiliarias rentables en Florida. Ofreciendo orientación experta desde la búsqueda hasta el cierre, incluyendo asistencia con la financiación

Miami, Florida, United States

As the driving force behind Billy Bibs, I led crucial company areas, ensuring a successful and seamless operation:- I strategically implemented, and personally operated, new revenue channels, including Amazon and wholesale platforms, resulting in a 30% boost in additional revenue.- I personally managed and operated the digital marketing strategy, including website maintenance and optimization, crafting email marketing and SMS campaigns, and creating various social media content, resulting in a 10% increase in direct sales compared to the previous year.- I have successfully cultivated and managed customer relationships, ensuring satisfaction, while also securing new corporate partnerships that contributed 20% of the revenue last year.

Bogotá D.C., Colombia

Leading the On-Premise Channel development (Quick Service Restaurants, Casual Dining, Cinema, Airlines), including the definition of the local channel strategy and assuring the correct execution by the bottler. Strengthen the relationship with the main customers, assuring profitable commercial negotiations for all the parts involved.• Successful negotiation with Grupo Alsea, bringing new customers such as Domino´s Pizza, Starbucks y PF Chang’s.• Sustained growth above the stablished goal YOY.

Managing LINDT´s business in each country leading the strategies to accomplish profitability and sales goals. Creating and executing the marketing plan including new product launches, communication and distribution strategies as well as managing the relationship with distributors.• Double-digit growth during two consecutive years: +42.5% in 2013 and +36.6% in 2014.• Successfully led and closed the selection process of a new distributor in Colombia with the purpose of leverage LINDT´s brand in the country.

Creating and executing the marketing plan for the sliced bread segment, including market research, developing and launching of new products, ATL/BTL campaigns and promotions to the final consumer, as well as working closely with the Trade Marketing area to identify market opportunities in the different sales channels.• Growth sales by 17%.• Increase SOM in 3 percentage points in the functional breads segment with the developing and launching of Bimbo Vital and Bimbo Fit.• Accomplishing the budget in 130%.• Growth sales by 12% and gain 1 percentage point of SOM in the white bread segment with the implementation of Turbocars Bimbo promotion.

Managing the commercial relationship with the clients; Grupo Éxito, Home Center, Cafam and Office Depot. Establishing the commercial calendar and implementing the promotional activities. Responsible for prospecting and managing the budget looking always for the resources optimization.• 10% sales growth vs 1st semester of previous year.• Overachieving the goal in 2 percentage points

Managing the commercial relationship with the clients. Generating and implementing activities for all the brands of Coca-Cola portfolio. Yearly negotiation of commercial conditions.• Negotiation and execution of Nestea and Del Valle launch in my clients supporting the achievement of 12% market share in the first month of sales.

Developing and growing 35 key clients nationwide through the design and implementation of a customized marketing plan. Developing categories and accomplishing goals in terms of sales volume and distribution. Yearly negotiation of commercial conditions and budget managing.• Led the Coca-Cola Zero launch in all my clients achieving a 100% distribution and 10% sales growth.• Developed a launch plan for the arrival of Hooters restaurant to Colombia including Media plan, PR, and activation of Coca-Cola brands.• Closed IIIQ with a 9% sales growth, overcoming the established goal (6%).

(B.S.) In Economics., Economics

Marketing Strategy, Marketing