-Led GTM strategy for Freshsales CRM that increased signups and web traffic-Identified and set up innovative content partnerships with top brands like G2, Pandadoc, Envato, etc, to increase brand recall, reach, and engagement with potential customers-Developed influencer marketing strategy for overall brand building, customer engagement, and reach for market expansion in DTC space-Spearheaded a 2-member team along with managing freelancers and partner agencies-Strategized, planned, and executed annual content strategy and budgets for Freshsales -Created meaningful long-form and short-form content targeted at ICPs, including - SEO pages, Blogs, Ebooks, emailers, social media posts -Crafted a monthly Newsletter for Freshsales targeting a sales audience -Boosted Freshsales LinkedIn follower growth by 19% by building a weekly content cadence, and promoting relevant content

-Skilled at keyword research, creating content outlines and ranking pages in SERP-Set up guest blogging landing page and handled guest blogs and backlink exchanges to drive traffic

-Planned and executed B2B product marketing for financial services -Created annual plans, handled budgeting, developed marketing communications-Developed strategic marketing campaigns that drove sales and website traffic for trading services, ETFs, 529 plans and trusts-Created thought leadership, whitepapers, FAQs, factsheets, bylined articles, social media posts, broker-dealer/RIA client communications and crisis communications-Worked on multi-channel, integrated campaigns and new product/enhancement rollouts

As Public Relations Associate, I supported diverse communication needs including integrated campaign planning, handling press announcements and releases, designing communication activities for energy, tech, automobile and power clients.-Handled communication requirements of clients such as Danfoss India, Ford, Gamesa, Royal Enfield, 3M, Monster, L’oreal-Devised annual PR strategy for core energy clients such as Gamesa and Danfoss-Experienced in client servicing, writing briefs and press releases and handling press conferences

Managed Facebook Page of the NGODeveloped the WebsitePlanned events

Helped handle accounts such as Classle, Hyatt and Courtyard by Marriot. Learned basics of PR in this internship.

Provided PR strategies for the Merchandise Wing

The internship spanned two weeks. I covered the political and sports events assigned to us by reporters and editors at The Hindu. Events covered include Chennai Open and other city events.

I wrote lifestyle articles for the magazine and interviewed former MLA S.V. Sekhar as part of a story.