Manasa Devi Ravi Email & Phone Number

Redmond, Washington, United States

- Managing a portfolio of 8 enterprise level client accounts in the Financial Services industry with a high quota target.- Building and maintaining strong relationships with stakeholders on the client side.- Have knowledge and deep understanding of all the new features, products and initiatives across Microsoft Advertising in order to provide guidance on cutting edge features to clients.- Provide business insights to clients with data-driven reports and suggest optimizations to help them achieve success through effective advertising strategies and exceptional customer service.

Bellevue, Washington

- Managed 150+ Clients of Microsoft Advertising with a book of business worth $5 million per month- Stayed on top of all the new features, products and initiatives across Microsoft Advertising in order to provide guidance on cutting edge features to clients.- Maintain a pipeline of high impact opportunities and lead meetings with customers, handle pushbacks, ensuring customer satisfaction by showing results and reaching their KPIs.- Be readily available to help customers when they face issues with their accounts and campaigns.

Redmond

· Managed Microsoft Ads SEM campaigns · Optimized each campaign to increase CTR (Click -through – rate), decrease CPC, and ultimately improve conversion rates.. Provide business insights to clients with different analysis reports and suggest optimizations which include: Ad-hoc Report, Health-checks, Competitive analysis, Keyword bid, Keyword expansions, Audience Targeting & optimize key metrics.

Greater Seattle Area

. As Part of my certification at university of Washington I worked on creating one year marketing plan for increasing brand awareness and sales. Optimized genneve's Ad Accounts in various Platforms like Google, Facebook, LinkedIn and Twitter . Performed Keyword Expansion, Competitor analysis and Audience analysis

Redmond, Washington

. Creating Contents / Blogs based on Search Term report and Competitor Keyword - Auction Analysis.. Keyword Expansion based on Match type, Search Query , Brand/ Non brand Structure.. Wrote Ad copies and SEO Content for Client websites.. Optimized Website content to increase Organic Traffic and Conversion rate.

Bengaluru Area, India

. Designed and Managed the marketing strategy for Decathlon Sports India. This included various Ad platforms like Google AdWords, Facebook, LinkedIn, Twitter, Email & SMS marketing and Print media. . Worked with 20 brand teams and 40 retail store manages to create strategies to improve brand awareness and sales.. Roadmap for sales funnel. Go To Marketing strategy planning

Madurai Area, India

. Managed a retail store's overall customer happiness program, events and marketing (online & offline).. Lead a Sports event with 35,000 walk-ins and 50 schools participated for three days. Which resulted in 150% growth in revenue and 100% growth in footfall for the retail store.. Managed seven direct reports in my team.. Country coach for Customer happiness training. Trained 13 Customer Relationship Managers on Customer Interaction & strategy. . Have shown consistency in performance and have been the one of the top performers throughout and got opportunity to lead a country project in 2 years of my career.

Coimbatore Area, India

. Sale Strategy and Sales Management

Cerfitication, Digital Marketing

Bachelor Of Engineering (B.E.), Instrumentation Technology/Technician