Manasi Karur Subramanian Email & Phone Number

Berlin, Berlin, DE

Berlin, Berlin, DE

GP Alignment - Lead a team of 3 people along with whom collaborating across multiple departments to understand how/when the rates of each category are populated so as to plan the margin and compare it with the actual numbers. This helps the organization to have transparency of Margin and drill down on where the Margin is lostTop of Funnel overview – Built.

San Mateo, California, US

• Digital Marketing
• Affiliate marketing - Enhanced the affiliate marketing program run by Freshworks’ to increase the traffic routing via affiliates. Worked on building end to end system, coordinating between third party Affiliate.
• Display and Video Ad Optimization (DV360 Ads) - Performed Campaign overlap, Reach and Frequency analysis to optimize campaigns. This came in handy to remove overlapping campaigns (targeting similar audience) to reduce.
• Affinity analysis – Helped the display Ads team to retarget/fine tune audiences targeted by capturing the affinity group of users and reported top affinities based on key metrics such as Clicks, Page visits, Signups.
• Automated monthly refresh of the data to get insights on the total apps being installed by users, revenue generated by these apps, payout for App host. This helped in customer retention thus reducing churn.
• Categorized the best used apps across industry vertical to bundle up with product during new businessFreshmarketer/ Freshworks CRM - Product adoption metrics:Worked closely with the product team to understand the.

London, England, GB

• Recognitions:
• ‘Lead’ a geographically distributed support team where system events were assessed, prioritized and managed. Worked with the team to design the system and plan the timelines accordingly

London, England, GB

• Channel Analytics – Unilever (SQL, Microsoft BI stack, MS Excel, Tableau, Python)
• Developed a framework to measure Volume, Value and Profitability measures across various channels. This provided transparency of org level metrics and helped the clients to view P&L measures for various channels
• Presented the weekly/monthly updates to the SME on the system performance, capacity, and incident details
• Drove additional new business by identifying and highlighting key issues that needed to be addressed by the client
• Developed a tool to compare objects across environments using Python
• Created dynamic dashboards using Tableau with multi-level drill down option across various channels

London, England, GB

• Net Revenue Management – Unilever (SQL, Microsoft BI stack, MS Excel, Tableau)
• Created dashboards using Tableau which provides information about the net revenue of the system, the performance about a product in each Country-Market across different levers
• Developed key relationship with clients and served as the single point of contact between client and offshore teams
• Improved performance of the system by parallelizing data loads which lead to automated, frequent refresh of the Tableau dashboards for easier client analysis
• Automated the process of loading files, saving up to 40% overall time, and created solution to ignore archiving multiple version of the file, thus eliminated space constraints within the server
• Gathered requirements and designed the system to automatically load & aggregate data from various sources

London, England, GB

Channel Reporting, a project which allows the users and clients to view P&L Measures through Channel that drives the business. A Channel is a collection of outlets that share a range of physical / tangible & shopper based characteristics. Channel Reporting also involves measuring Volume, Value and Profitability measures by Channel.

Master Of Science (M.Sc.), Theoretical Computer Science

Education record