Mandeep Kang's Location
Thame, England, United Kingdom, United Kingdom
Mandeep Kang's Contact Details
Mandeep Kang work email
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Mandeep Kang phone numbers
About Mandeep Kang
Passionate about creating marketing strategies that grow brands and increase profits.Progressive career with over 10 years’ senior FMCG experience growing brands from Tilda, Lurpak, Fox’s Biscuits to Patak’s. 6 years B2B senior marketing management in Flavour and Foodservice.Led strategic reviews, shaped and executed 5 year strategy; achieved consecutive growth with up to +100% profit. Led cross functional teams; launched over 140+ NPD projects, delivered ATL/BTL campaigns.Sourced agencies, controlled budgets up to £8m, delivered campaigns across digital, TV, radio, PR and print.BA (Hons) Marketing Diploma, Direct Marketing
Mandeep Kang Work Experience Details
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Head Of MarketingIndo European Food Limited Nov 2020 - PresentLondon, England, United KingdomHead of Marketing and Insights across Rice, Cooking Sauces and Snacks.Responsible for the profitable growth of brands across multiple categories by commissioning insights, innovations and implementing marketing strategies that connect with consumers.Commercial P&L responsibility; Full Marketing Mix; Insights, Innovation, Implementation.UK & EU 27 -
Marketing Consultant -Eame Snacks (Ftc)Symrise Ag Jan 2019 - May 2020Marlow, Buckinghamshire, United KingdomA key strategic marketing role across 120 EAME countries, responsible for 7 regional marketers aligned to PepsiCo Snacks.- Lead and implement in-depth understanding of snack customers, brand insights and consumer trends. Translating insights into product concepts, marketing materials and creation of winning value propositions. - Commissioned consumer insights for the Snacks category across 7 EAME sub regions, identifying need states, snacking occasions and new product opportunities by each sub region worth €24m.- Delivered upgraded value propositions for Snacks category by aligning customer needs with Symrise proprietary technologies.- Presented to customers and achieved core listing worth €14m incremental business. -
Head Of Marketing (Ftc)Vegetarian Express Ltd Jul 2017 - Jul 2018Watford, United KingdomEstablish and embed best in class marketing team and processes. Member of Senior Leadership Team, Reporting to the Managing Director• Led the re-brand of corporate identity including agency selection; employee and customer engagement; website rebuild and launched within 10 weeks, contributed to achieving a NPS score of 64%.• Led range segmentation of 1,000 sku’s; monthly range reviews; NPD process and supplier negotiations driving 60% of year 1 growth with 73 new listings. • Sourced market data and insights to shape the growth strategy into incremental channels delivery 40% of year 1 growth.• Created rolling 18-month marketing plan raising brand awareness and acquisition via SEO, social media, digital, PR, print and video.• Build a marketing team across Category, Product Development and Activation delivering 3-year brand plans.
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Happily Building A HomeFather & Son Jan 2017 - Jun 2017Thame, Oxfordshire, United Kingdom
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Senior Brand Manager - Pataks & NoodlesWestmill Sep 2013 - Dec 2016Enfield, United KingdomBy successfully delivering growth of Lucky Boat Noodles I was rewarded with a wider remit to head Westmill’s 2 largest brands worth 33%+ of total profits across grocery, industrial, foodservice/HORECA and convenience channels; reported to Head of Marketing.• Led strategic review of Patak’s across EMEA, delivering 3-year marketing strategy to increase sales by 5% volume and 10% RSV. • Implemented TTL campaign including experiential that delivered 25% ROI. • Delivered Consumer Eating Out U&A resulting in improved consumer targeting and footfall.• Relocated to Oxfordshire in December 2016. -
Senior Brand Manager – Lucky Boat NoodlesWestmill Dec 2011 - Sep 2013Enfield, United KingdomHeaded the noodles category across grocery, industrial, foodservice/HORECA and convenience channels; reported to Head of Marketing.• Led strategic review of the Noodles portfolio; analysed data, conducted stakeholder interviews and presented to the Board, gained alignment, implemented revised marketing strategy; arrested sales decline, achieved consecutive growth with 50%+ volume and 100%+ profit.• Optimised marketing mix, range rationalisation, value engineering; reduced duplicate SKU’s, switched to pull promotions, sourced lower cost ingredients; achieved saving of 15% p.a. • Led delivery of 3-year category plans and 5-year commercial forecasts working with sales, finance and supply chain; established cross functional commercial team; delivered NPD pipeline worth £7m profit.
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Senior Brand ManagerFox'S Biscuits Jul 2009 - Dec 2011Slough, United KingdomLed the commercial delivery of £40m portfolio, including branded and retailer own label; controlled £2m budget, 1 direct report, reported to Marketing Manager• Led product optimisation, promotions review, in-store activation, TV, radio and digital campaigns to drive incremental category value, resulting in £10m+ sales, No.1 position within category and delivered best performing SKU 2011 at 85%+ growth YOY• Commissioned and facilitated ‘innovation days’ and consumer needs segmentation; led concept testing and sub-brand development which delivered 4 of top 5 NPD launches worth £5m RSV (AC Nielsen)• Led a cross functional commercial team of 5 via Gate & Stage NPD process and S&OP; led workshops/ weekly meetings to align and track progress; delivered 20 NPD projects, achieved 76% forecast accuracy -
Senior Commercial Consultant - Del Monte & Campbell'S SoupJenks May 2004 - May 2009Haddenham, BuckinghamshireClient manager; developed strategic 3 year plans; led and delivered marketing campaigns to drive brand growth across all trade channels; managed team of 2; reported to Commercial Director• Travelled quarterly to clients head offices in Europe to develop brand positioning and strategic direction; collaborated with branding and research consultancies, EMEA VPs and stakeholders; gained alignment and agreed implementation• Sourced/selected design agencies, managed marketing budget of £7m; devised consumer focus groups and concept testing; delivered NPD pipeline worth £8m, equalling 12% YOY growth • Formulated and presented category proposal to Tesco, Sainsbury’s and Asda; agreed and secured listings from major competitor; increased distribution by 18%+ in Tesco and new listings in remaining retailers• Reviewed range performance and supply lead times and compiled forecast which achieved 80% accuracy, from 55% with lower inventory, distribution costs and improved cash flow• Launched V8 Juice Pomegranate & Cranberry NPD led process with 3rd party supplier; wrote creative and media briefs; controlled £2m ATL budget; achieved listings in top 4 with 100% distribution -
Brand Manager - LurpakArla Foods 2002 - 2004Leeds, United KingdomMember of the global brand team; controlled £8m budget; reported to Senior Brand Manager • Led the development of new positioning and ATL creative; collaborated with Danish Dairy Board, advertising agency and senior UK stakeholders to launch Lurpak Lighter, worth £27m at RSV (ACN) and +13%YOY• Targeted specific consumers with direct marketing and value added promotions to increase awareness and to grow ‘Lurpak Spreadable’; increased sales from -6% to +8% and maintained No1 position • Headed launch of ‘Lurpak with Herbs’ NPD; collaborated with manufacturing in Denmark, led packaging design, ATL creative, shopper marketing and retailer presentations; gained 5 listings in the top 6 retailers• Redesigned and created a brand architecture for all Lurpak products to establish cohesive brand identity• Managed £8m budget campaigns; utilised TV, radio, print, cinema, sponsorship and direct marketing• Sponsored JAMIE OLIVER TV programme; leveraged exclusive promotion with Sainsbury’s valued at £400k -
Brand ManagerTilda Mar 2000 - Feb 2002Rainham, United Kingdom -
Marketing Communications Co-Ordinator (Contract)Kirklees Council Jun 1999 - Sep 1999Huddersfield, United Kingdom -
Consumer Marketing AssistantLevi Strauss & Co. Jul 1997 - Jun 1998London, United Kingdom
Mandeep Kang Skills
Marketing Strategy
Brand Development
Fmcg
Forecasting
Strategy
Advertising
Trade Marketing
Management
Food
Strategic Planning
Product Development
Brand Management
Budgets
Brand Architecture
Customer Insight
Fast Moving Consumer Goods
Marketing Management
Shopper Marketing
Segmentation
Business Strategy
Mandeep Kang Education Details
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Marketing -
The Institute Of Direct And Digital MarketingDiploma, Direct Marketing
Frequently Asked Questions about Mandeep Kang
What company does Mandeep Kang work for?
Mandeep Kang works for Indo European Food Limited
What is Mandeep Kang's role at the current company?
Mandeep Kang's current role is Head of Marketing UK & EU.
What is Mandeep Kang's email address?
Mandeep Kang's email address is ma****@****ail.com
What is Mandeep Kang's direct phone number?
Mandeep Kang's direct phone number is +4419232*****
What schools did Mandeep Kang attend?
Mandeep Kang attended The University Of Huddersfield, The Institute Of Direct And Digital Marketing.
What skills is Mandeep Kang known for?
Mandeep Kang has skills like Marketing Strategy, Brand Development, Fmcg, Forecasting, Strategy, Advertising, Trade Marketing, Management, Food, Strategic Planning, Product Development, Brand Management.
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Mandeep Kang
Plastic Surgery Specialist Registrar - Department Of Plastic And Reconstructive Surgery At NhsLeicester1hotmail.com -
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Mandeep Kang
Co-Founder And Chief Marketing Officer For Bricktrade An Asset Tokenisation PlatformLondon Area, United Kingdom -
Mandeep Singh Kang
Leeds
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