Summary of Roles and Responsibilities:• New Customer Acquisition: To identify potential customers located in Ontario through the use of search engines, databases, publications, cold-calling and existing business contacts.• Regain Lapsed Customers: To identify contact with former customers and inactive accounts to determine if they are still a good fit for the services we offer and if any business opportunities exist.• Retention of Current Customers: To maintain positive relations with current and active customers and to create an environment, which facilitates open communication and additional business opportunities.• Administration: To maintain clear and accurate record of sales activities, quotes, orders and APQP process.

Roles and responsibilities:• Develop business development strategies to drive sales growth in Punjab, Chandigarh and U.P through channel partners.• Develop and manage an efficient distribution network of optical outlets and ophthalmologists to improve sales performance.• Coordinate with and report to Business Development Head, Key cities to enhance sales performance• Manage, train and guide the merchandiser sales team for sales growth and revenue enhancement and also providing timely feedback to them regarding their sales performance.• Conduct market research to understand competitors and market trends.• Responsibly planning the launch and distribution of any new products in the assigned territory• Executing the marketing plans of the organisation in the filed in terms of product or marketing communications• Maintain relationship with existing customers for repeat business.• Build sales culture and sales centric atmosphere among the team members.• Provide trainings and educational workshops (whenever required)• Conduct business plan review meetings with the sales team.• Develop creative promotional strategies to attract more customers.• Handle the merchandising and visibility of products in market.Key contributions: • Managed the Contact lens business of the company for two provinces and a union territory named Punjab, Uttar Pradesh and Chandigarh respectively• Achieved revenue growth of 66% in 2 years’ time and never failed to manage the on-time payments from distributors• Earned on an average 145% of the incentive for both 2018 and 2019 by achieving sales targets every quarter• Created a benchmark by accomplishing retail network coverage of 475 outlets through two distributors and three sub distributors• Effectively managed an efficient distribution network, ensured on-time submission of distributor claims and trained the customer care staff of the distributor for better customer service

Roles and responsibilities:• Meeting the sales and collection targets for the assigned territory of Chandigarh• Providing sales/ market feedback and reporting to the Cluster manager to improve sales• Developing business for Carl Zeiss (spectacle lenses) in the assigned territory by increasing shop share at current optical outlets and also by adding new outlets• Working closely with customer service team and building sales centric atmosphere at Chandigarh MSP office to drive sales growth• Developing and maintaining retail network for the distributor to improve overall sales, taking care of distributor claims as per the company policies• Ensuring timely response to customer queries and guiding them with further course of action, abiding by the company policies• Keeping an eye on key competitor activities and ensuring timely implementation of schemes to drive sales• Actively plan to align the territory with launch of any new product or service and ensuring sell through of those products at optical outlets• Implementing marketing activities in the market to ensure visibility of the Zeiss brand in the market• Maintain relationship with existing customers for repeat business• Conduct business plan reviews for the key business plan customers and actively pursuing them to meet the Annual tie-up targetsKey contributions:• Demonstrated an unwavering commitment to achieve sales and collection targets for the Chandigarh city, added new customers while maintaining the premium service levels with existing accounts capitalizing my excellent relationship with the customer care executives and aligning them towards the sales growth of the territory.• Grew the net sales by 82% in the Chandigarh city in 3 years’ time• Started business with 7 major key accounts, grabbed shop share of as high as 40% at some of them and increased the retail coverage from 40 outlets to 105 outlets• Earned incentives every quarter by doing targets during my whole tenure with the company

Roles and responsibilities:• To service optical outlets and ophthalmologists in the assigned sales territory, to achieve the company target as a whole which is set at the beginning of each year. Ensure coverage as per route plan and achieve set daily call averages.• To promote and sell the whole range of Bausch+Lomb lenses, implementing in-shop branding, handling the merchandising and visibility of products in the market• Develop and manage an efficient network of retail outlets to improve sales performance and meeting the targets• Continuously scanning the market to understand competitors and market trends.• Managing the smooth flow of data and information from distributor to company and other sales personnel in the team• To work with immediate supervisor - Area Sales Manager to enhance sales performance by proposing promotional programs for key individual outlets other than national marketing programs.• Maintain relationship with existing customers for repeat business.• Undergoing training & developing the knowledge base.• Conduct business plan review meetings with the distributor and concerned sales personnel.• Responsibly developing the plan to drive sales of newly launched products in the assigned territoryKey contributions:• Developed and managed an efficient network of retail optical outlets to promote and sell whole range of Bausch + Lomb contact lenses, managed multiple accounts, handled the merchandising and visibility of products in the market. Ensured coverage as per route plan and achieved the daily call averages • In the initial 9 months of my tenure, added 60 new outlets making the total reach to around 250 outlets in Amritsar city• Grew Amritsar city’s sales by 55% which led me to grab a position of Key account management in Chandigarh city• Exceeded expectations of the company in key account management role and fetched a promotion within 6 months of handling the key accounts

Roles and responsibilities:• Developing and implementing the sales and business development action plans for the launch of cold chain products and driving subsequent sales in the assigned territory of G.T Road Belt cities.• Appointing new distributors, developing and managing efficient retail distribution network to improve sales performance.• Managing and training the pilot sales representatives assigned in the territory for sales growth and revenue enhancement• Conducting market research to understand competitors and new market trends in cold chain products• Coordinating with the Area Sales manager to enhance the sales performance in order to meet the sales targets. Reporting to ASM for key competitor activities or any other key information about market.• Ensuring timely submission of distributor claims as per the company policies and guidelines• Ensuring merchandising and visibility of the products at channel partners and implementing other marketing activities and sales promotions in the market. • Building relationship with channel partners and implementing the given sales schemes at retail shops• Ensuring to align the territory for launch of any new product, making and implementing an action plan to drive sale of new products.Key contributions:• Launched the cold chain products (fresh dairy products) and drove subsequent sales in the assigned territory of G.T Road Belt cities named Panipat, Karnal, Ambala and Chandigarh.• Fostered a robust, sustainable distribution network with 9 distributors in 7 different cities within three months of joining, did cold calling and market visits to grow the retail network from a scratch to 450 outlets• Managed and trained the pilot sales representatives assigned in the territory for sales growth and revenue enhancement