I head the India GDC Campaign/Marketo Practice within the ACS Global Shared Services Organization with a P&L of $18mnMy main responsibilities include driving revenue, gross margin, and utilization goals for the practice. I collaborate with regional leaders in the US, EMEA, and JAPAC to set and execute on practice priorities, and work closely with leaders from sales, services marketing, product BU, support, and customer success organizations to improve customer experience. Coach and lead a diverse team of 175 consultants as a "manager of managers" by hiring diverse talent, prioritizing career development, and leading by example. Engage with the VMO team to build a partner ecosystem, create enablement programs, manage SubK mix, and optimize business margins. My key skills include team leadership and people management.

As Cluster Head, I manage the Delivery team for Americas for a group of Verticals as part of ACS - Global Shared Service OrganizationManage Revenue, Margin, and Utilization goals for the Cluster

Drive $5Mn+ in Annual Revenues for Adobe Analytics Consulting businessLead a team of 20+ Analytics consultants who deliver on various Digital Transformation projects for our customersProvide Day-to-day leadership to my team, setting clear goals and objectives along with coaching and career developmentDrive and promote operational excellence to deliver on key performance metrics like Billable Utilization, Revenue attainment, Quality, etcCollaborate closely with Adobe's Sales & Account teams to support professional services scoping and deal executionLead and drive various critical Management/Innovation initiatives like Value Realization, Customer Renewals, Customer Attrition, etc to drive positive business impact

Delivery Management:Managing the Delivery of end-to-end Marketplace Analytics for a leading US retailer (Sears.com)Working closely with Marketplace Leadership teams (VP), Finance Directors, Marketing Directors, Product Managers, Category Managers to design/define, measure and track suitable metrics for efficiency and effectiveness of businessManaging a team of Business/Reporting Analysts, Database Analyst responsible for translating business challenges into reporting / Analytical recommendationsProviding Subject Matter expertise in the areas of Analysis Frameworks, Digital Marketing, Site Analytics, Customer/Seller Analytics, etc.,Business Development:Lead the e-commerce Analytics Services Practice at Manthan owning P&L for the clients like online retailer (Sears.com), B2B (VMware)Work with the Inside Sales team to create Marketing collaterals to help them run and manage their Lead generation campaigns and build and maintain a pipelineResponsible for all client interfaces, RFP’s, present offerings & manage engagements for all prospective customers

A Digital Marketing Agency Conceptualized and led delivery of the following Services: 1) SEO Audit/On Page Optimization – Screaming Frog, URL Profiler2) Content Audit – Copyscape3) Keyword Research – Google Adwords, SEM Rush4) Link Building – Majestic SEO, Open Site Explorer, Buzzstream5) Google Penalty Removal – Disavow tool, Manual outreach for Link Removals6) Track Website Performance – Google Webmasters7) Web Analytics – Google Analytics, Omniture/Adobe Site Catalyst8) Social Media Marketing - Facebook, Twitter, Pinterest9) Retargetting - Adroll10) Content Marketing - Taboola, Outreach11) Setup an e-commerce site makranamarblemart.comTool Expertise: ScreamingFrog, Google Webmasters, Google Analytics, Google Adwords, MajesticSEO, Siteexplorer, Linkdiagnosis, Buzzstream, Keyword Rank checker, similarweb, hitwise, SEMRush, Hootsuite, etc

Managed Search Analytics for Dell.com, one of the largest e-commerce sites in the worldDeep Understanding of Various aspects of Online Analytics like Digital Marketing, Conversion Funnel Optimization, Deals/Promo, Navigation/Site Search, Merchandizing, Personalization & Recommendation, etc.Leverage leading web analytics solutions to deliver insightful and valuable reporting, analysis, and recommendations to Business stakeholdersConduct deep dives and develop reporting and analytics frameworks that provide insight into the performance of search programs and develop recommendations for optimization.Developed an ROI Calculator tool to estimate the $ impact of all optimization efforts related to SEO and Site SearchDeveloped Best-in-class Search performance (% Search Visit & % Search Revenue) forecasting toolTool Expertise: Adobe Site Catalyst, Adobe Insight, Adobe Discover, Adobe T&T, Google Analytics, Google Tag Manager, Google Adwords, etc

Setup ODC Operations for one of the biggest R&D Clients of HCL (USD 10mn+)