Conceptualize, develop, create and design electronic and print media for advertising, marketing, and public reach activities. Responsible for updating graphics and information and graphics on cityofhenderson.com.Develop, create, implement and measure a citywide electronic communication plan, including e-newsletters, e-postcards, and e-announcements, including recommendations for which programs to use and creating citywide standards.Provide photographic support citywide, including scheduling and assigning cases, providing training and guidance, organizing and archiving photos. Collect and analyze marketing data for electronic communications. Included web statistics, social media statistics and email data.Generate monthly reports for Graphics, Photography, and Videography analyzing the different project requests and hours spent on projects. Develop, create, and implement PowerPoint standards for City Manager and Mayor and Council presentations. Assist in developing, creating, implementing, and measuring a citywide social media plan for Facebook and Twitter.Supervise part-time employees and interns. Includes delegating, training, coaching, inspecting work, and documenting performance.Responsible for overseeing two internal blogs for employee communication; one Department wide, one city-wide.Hire and work with outside photographers, videographers, and printers.Assist with coordinating park openings and groundbreaking ceremonies.Oversaw two website redesigns. During the website redesign, responsibilities included creating layout design examples, migrating information from the old site to the new site, and coordinating with the IT Department.

Conceptualize, develop, design, and prepare materials for publication. Includes posters, logos, brochures, illustrations, newsletters, charts, graphs, diagrams, report figures and collateral materials. Execute layout and rendering utilizing electronic design, illustration and photo software and hardware output devices. Establish appropriate type style, size and spacing, color and composition. Create, select and modify illustrations. Select and/or scan in photographs and other illustrative material. Touch up items as needed.Operate equipment associated with computer graphics and output, such as plotter, slide scanner, multi-media, scanning, binding equipment, etc. Updating and enhancing existing web pages with new information, graphics and cascading style sheet templates.Assist in photography requests including organizing photo shoots, digital enhancement and digital output.

Conceptualized, developed, designed, and prepared various marketing materials including proposal covers, business cards, sell sheets, proposal covers, proposal layouts, direct mail pieces, brochures, new hire announcements, annual reports and advertisements. Coordinated with third-party vendors for the scheduling, production, and distribution of marketing materials.Reviewed all assigned marketing efforts for compliance with applicable laws, rules, and regulations.Planned, organized, and implemented internal and external marketing promotional events.Maintained corporate identity for a wide range of printed material listed above.Led team members in writing, editing, and producing proposals. Managed and estimated timelines and materials needed for each task. Responsible for proofreading, copywriting and copyediting each piece. Wrote and released local news releases; point of contact for all local media agencies.