• Direct and lead the overall function of Sales to maximise performance through total revenue generation• Work closely with Director of Marketing and Director of Revenue to ensure cohesiveness of overall Commercial plans and development of budget• Builds, motivates, and leads an effective team that delivers results• Key achievements– uplift in revenue for MICE segment through volume and ADR- acting Commercial leader of hotel in 2018 and 2019 working closely with EXCOM team, IHG Commercial team and Owners representative- Effective succession planning with team transitioning into senior positions within IHG Singapore Hotels- Successfully guided team to target areas of opportunities during Covid-19 including creation of top producing package and exploration of non-traditional source markets

• Direct and lead the overall function of Commercial Sales and Meeting & Events teams to maximise performance,• Key achievements- uplift in ADR for Corporate segments- increase in MICE Conversion- successfully transitioned Meetings & Events Manger to Director of Meetings & Events and coached Business Development Manager for role of Key Account Manager in UK IHG- implementation and integration of IHG brand mandated CRM, Delphi.fdc with Opera PMS (pilot Hotel for IHG AuA)- Finalist for IHG 2016 Excellence in Sales and 2016 HM Awards for Hotel and Accommodation for “Sales & Marketing Associate”

• Direct Commercial Sales team to manage account base (Corporate, Travel Management Companies, Wholesale, Entertainment, Government and luxury programs) to maximise performance• Development of sales strategies and action plans for the Commercial Sales team • Coaching and mentoring of the sales team through the development of personal development plans to either improve in their current role or set them up for next role• Key achievements- Acting leader of Corporate sales team working closely with key stakeholders to achieve 6.8% growth in ADR for Corporate segment in 2015 - Successfully transitioned 2 Business Development Executives to Business Development Manager roles within IHG AuA- Awarded “Leader of the Month” in November 2015 & finalist in 2015 TAA NSW Awards for Excellence for “Public Relations, Sales & Marketing Employee of the Year”- Yearly growth in ADR from 2012 to 2014; highest room nights secured from new accounts for 2013 & 2014 and highest room revenue for corporate meetings for 2013

• Total account management (predominantly for, but not limited to Rooms, Catering & Banquet and Food & Beverage revenue centres)• Assisted with personal development of executive and coordinators in the team• Key achievement- highest room nights secured from new accounts for year of 2011 and 2012; highest room revenue for corporate meetings for year of 2010 and highest ADR growth for year of 2011

• Responsible for negotiation and conversion of domestic residential enquiries from Professional Conference Organizers• Acquisition, Development & Retention of MICE accounts including Professional Conference Organizers• Development of MICE Sales Platform to allow for strategic management for this portfolio • Supervision of 3 colleagues in negotiation and conversion of domestic residential and non-residential enquiriesKey achievement- increase in conversion rate from 17% to 22% for 2008

• Acquisition, Development and Retention of accounts • Key achievements- highest growth in both room nights and average room rate for assigned portfolio in 2005- transition from old to new sales and catering systems and ensuring system integrity- awarded “Employee of the Month” in April 2004 and July 2005

• Acquisition, Development and Retention of accounts• Develop accounts with special interest i.e. The Esplanade and The Singapore Sports Council which are responsible for events like “Huayi Festival 2002”, “Yonex Sunrise Singapore Open 2002 & 2003”, “Standard Chartered Singapore Marathon ’03”

• Liaising of Catering & Banquet, Food & Beverage and rooming details for confirmed corporate, convention & conference events between the Hotel and the Professional Conference organizers or Housing agents• Selected to undertake supervisory position in leading the team in July 2001