Mandy Li Email & Phone Number

Responsibilities:1、Define brand development overall strategy base on solid understanding on user/market/competition.2、Lead to develop marketing strategy/plan and collaborate with marketing related functions to execute the marketing plan, including creative/advertising/PR/social/EDM.3、Collaborate with product/operation functions to come up with brand strategy needed resource to achieve brand goals.4、Guide the development of high quality and effective marketing materials that… Show more Responsibilities:1、Define brand development overall strategy base on solid understanding on user/market/competition.2、Lead to develop marketing strategy/plan and collaborate with marketing related functions to execute the marketing plan, including creative/advertising/PR/social/EDM.3、Collaborate with product/operation functions to come up with brand strategy needed resource to achieve brand goals.4、Guide the development of high quality and effective marketing materials that align correctly with the overall brand strategy.5、Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth. Show less

1. 结合品牌和产品的节奏，负责卖点的挖掘与包装，根据产品主推卖点、市场环境洞察、品牌定位，提炼推广策略;结合产品生命周期、消费 趋势和营销主题，制定完整的整合营销方案，并跟进执行、反馈、评估和优化完善;2. 负责统筹传播渠道的策略策划和内容规划分发，整合 PR、KOL、社媒、广告等品牌营销矩阵以及区域渠道营销，形成营销协同;3. 整合资源，与研发、设计、运营、渠道等团队协作，推动项目达成，对结果和质量负责;4. 负责品牌建设和完善，包括品牌形象的整合传播;5. 同时作为区域营销负责人，与营销各职能团队、销售团队及客户开展有效全面合作，确保当地渠道市场活动的顺利策划与落地执行;6. 在总结整合营销成果的同时，研究行业内优秀营销策略方法，总结提炼并对现有营销方案进行持续优化升级。

中国 广东 深圳

IMC整合营销

518000, Shenzhen, Guangdong, China

Sales and marketing