(Volunteer)

(Volunteer)Nominated to the board after volunteering efforts with Next Generation Focus. Attend monthly meetings.Work in conjunction with the founder, Amy Sol, to identify how Sovereign Systems can help NGF. Proposed and secured funding from Sovereign Systems, as well as plans this year to have Sovereign employees come in and speak to the children about the vast career options in the technology field.Attended non-profit seminar to learn best practices for operating a 501(c)(3) organization. This included targeting high-level donors, delivering messages based on people's communication styles, and a how-to guide to evaluate the inner-workings of a non-profit organization.Working on setting up outdoor team sports, where I will be the coach.Teamed up with board members to create plan for the 21st Century Community Learning Centers grant proposal.

Identified gaps in overall marketing operations and established a cohesive, multi-channel communications strategy, including a full-funnel breakdown of prioritiesConvinced leadership each brand (Greenleaf Management, Greenleaf Capital, and Greenleaf Gives) needed its own branding to alleviate internal and external confusionCreated brand pillars based on company goals, noting marketing targets, unique value proposition, and stack-ranked marketing objectives Used Mailchimp to build out customer journey, execute campaigns, A/B testing, review metrics, and adjust as needed based on performance Leveraged Asana to handle project management across the companyUsed creative background to work with design contractor to build collateral, including digital, video, audio, and print contentUsed media/PR knowledge to get Greenleaf television coverage (a first for the company) on three Atlanta stations for joint event with Rise Against Hunger, where the team packed 10,000 meals that were shipped to people in food-insecure areasProject lead for organization, messaging, scheduling, filming, revisions, and final approval of 30-second commercial (airing nationally on May 8th on Fox Business Network) and tv segment with Viewpoint with Dennis Quaid (starting in May and continuing for one year)Secured Bisnow sponsored content package, which allows the CEO to become a panelist at this major commercial real estate summit. The email campaign nearly doubled Bisnow’s average CTR

Go-to contact for internal and external communications (including B2B and B2C), as well as all stakeholders (consumers, customers, farm team, stockholders, vendors) across international time zonesShape, evaluate, and maintain certification policy. Ensure no lapses occur.Find consumer and industry awards and write submissions -> Won 3 and nominated for 2 in 2022 (including international) Initiate and grow partnerships with like-minded partners -> Certified Humane, A Greener World, ASPCA, Compassion in World FarmingWrite blogs, work with agencies to draft press releases, compile/copy edit internal and external communications (Investor Newsletter, Website copy, Consumer responses via email and phone)Work with team to define social media marketing strategy/assist in content creation and publicationGarner earned media through unique value proposition, awardsTeam with Sales to define/execute digital coupon campaigns

In a B2B environment, excelled in a collaborative role to support $120 million in tech-focused revenue by communicating with cross-functional business units, including sales, engineering, marketing, and C-level executives at Sovereign Systems.Campaign management - Use proficiency in HubSpot and Pardot to write/edit short-and-long-form content, as well as create invites and run internal and external marketing campaigns. Work with technology vendor partners to secure $90,000 in MDF this year. Own internal/external event management role from the idea stage through the execution of the event, including on-site surveys from attendees in order to improve future events. Such events include: Atlanta Falcons and Atlanta United games at our Mercedes-Benz Stadium suite, Porsche Driving Experience, CIO roundtables, happy hours, webinars, vendor-specific training for our sales and technical teams, as well as separate vendor training for our customers.Analyze data from digital marketing campaigns to improve efforts and develop recommendations for future efforts. Run campaigns on behalf of vendors, as well as B2B campaigns.Spearhead migration efforts for company website transition to Hubspot. Current major tasks include revamping the overall messaging for the Sovereign Systems value proposition, and then organizing meetings with each business unit (Cloud, Data Center, Service Management, Networking & Security) to secure updated content.

Communicate with sales teams to understand their goals and use that feedback to create individualized marketing campaigns.Own event planning and email marketing role on the distribution side with emerging storage vendors - including Nutanix and Rubrik - develop, execute and track reseller recruitment campaigns, reseller enablement and demand generation events.Mine sales data to create email campaigns that solve customers’ problems and offer complementary solutions.Use social media campaigns to provide social proof, understanding that technology sales have a longer sales cycleFrom inception to execution, run pipeline-driving demand generation events, including movie premieres, whisky tastings, skiing events, culinary experiences and outings at all major sporting events.Create messaging for sales and marketing collateral, including webinars, invites, emails and press releasesEspecially creative with often-found limited budgets of startup vendors.Unfazed by last-minute changes and can quickly adapt

Used dynamic personality to produce the most sales at our location since May '10.As a member of a three-person team, used communications background to create persuasive copy for marketing mailers.Proofed and edited all in-house signage, thank-you letters, e-mail blasts and Constant Contact newsletters based on AP Style guidelines.Developed relationships with current members, therefore encouraging them to give referrals and increase membership totals.Co-organized Big Night Out Severna Park I and II - an extravagant outdoor dinner party with an auction and live music - to raise money for families within our community.Routinely created partnerships with local businesses in order to spread good will.Stressed the importance of a community-oriented atmosphere to reach and exceed goals.

Revamped and improved coverage of East Carolina University's 2006 football season during first year on the beat for the 16,000-circulation daily newspaper.Broke story on ECU's Coaches Continuity Fund, which was established, in part, to keep Pirates coach Skip Holtz in place.Provided thorough coverage leading up to, during and after ECU's appearance in the inaugural PapaJohns.com Bowl in Birmingham, Ala.Excelled in a deadline-driven atmosphere.Perfected communication skills by dealing with numerous people on a daily basis.Wrote weekly columns on various local, regional and national subjects.Extensively wrote feature stories.Regularly designed sports section using Quark and InDesign.