Principal & Founder of Retail / Commodities / Consumer Goods consultancy focused on strategy development & implementation for C-level executives of scaling, values-based companies. Consulting offerings include: creation of multi-year strategic business plans, standing up FP&A, analytics, Marketing, New Product Development, or Corporate Giving functions; fractional Chief Strategy Officer or Chief Growth Officer or Chief Marketing Officer services, strategic storytelling to secure external funding, organizational design & effectiveness, M&A analyses, expert witness testimony / whitepaper authorship, and industry / category analyses.Historical client revenue ranges from startup to $600MM.

Co-owner/operator for our family's organic, grass-fed cattle ranch in the mountains of Southern Oregon. The JRL Ranch is 150 stunning acres of pastureland and timber, completely off the electrical grid. We pride ourselves in managing the pasture, cattle and timber in a sustainable manner, thinking about the long-term and the health of the entire ecosystem of which we are a part.In addition to our ranching operations, we offer 2 AirBnB rentals, giving guests a glimpse of an era long-forgotten in the digital age. We have Super Host status and ensure each guest enjoys their stay and learns a little bit about cattle ranching in the West.

Responsible for commercial aspects of early-stage plant-derived ingredients company founded to solve solubility with science. Focused on business development of channels of sale including large-scaled Fortune 100 companies, scaling CPGs, and co-development partnerships; owned-brand creation & launches, joint venture management, all external company marketing / communications, product / particle pipeline planning, operational strategy, and company financial modeling / analytics.

Responsible for the long-term strategic vision, approach & plan of MiiR, a socially & environmentally-focused vessel company with an innovative approach to giving back. Owned all aspects of MiiR's marketing (B2B, B2C, DTC, MiiR Flagship merchandising), Impact, customer service, communications & public relations. Owned DTC P&L and team of 15+ "MiiRKats" and contractors.Since 2010, when MiiR was founded, our approach to giving has been a simple one. Regardless of our profitability as a company, we give 3% of our top-line revenue annually to different giving projects around the world focusing on clean water and health, and local food ecosystems.

Head of Strategy & Chief of Staff to the President of Nestlé Coffee Partners, working to align the strategy and operations of our high-growth division to meet the objectives set by the Strategic Plan of the world's largest food company. Responsibilities include:- Leading multi-year and annual strategic planning processes- Developing & executing all internal & external communications by the division and its president- Owning innovation stage-gate process, designed to shepherd innovation from concept to launch by while navigating the Global Coffee Alliance between Nestlé & Starbucks- Ensuring efficient and appropriately strategic executive meetings & engagements to maintain high performance and nurture the partners in our growing division- Lead ad hoc strategy projects and initiatives to expand the presence of the Starbucks brand and branded products where people live, work and play all over the world.- Ensuring the strategies, messaging and actions for being a more diverse and inclusive workplace are embedded into everything we do and all decisions made by the senior leadership team.

Manage activation, innovation, shopper marketing and equity media execution for rapidly-growing brand in the Frito-Lay Growth Ventures portfolio.

Managed & executed 50MM distribution quarterly FSI across entire PepsiCo product portfolio with a focus on occasion-based communcation & value. Worked cross-functionally and cross-divisionally to gain alignment on coupon offers, creative execution, and sell-in to retail customers.

Managed Marketing programming, activation & strategic planning for NorCal and PacNorthwest Sales Regions for Frito-Lay

Managed pipeline & projects related to innovations in product packaging for one of the world's most efficient food manufacturing companies. Focused on improving shelf presence in-store, and storage & usage in consumer's homes; while maintaining company profitability and ability to achieve future incremental growth.

Manage product innovations for specific channels, with some projects going across customer channels. Oh, and by the way: we grow the best snacks on earth.

Delivered activation strategy for Lay's Potato Chip brand "Lay's Local" campaign, focusing on Frito-Lay's localized potato farming & potato chip manufacturing supply chain. Effectively leveraged consumer passion for locally grown and made products and internal company pride based in a fleet of 18,000 field sales employees

Crushing itAlso raced on the Kona pro cyclocross team

Created & executed marketing programs & PR for a premium endurance sport coaching/training company.

More crushing it...Also raced on the Kona pro cyclocross team

Managed 2 agencies of record, retail website, as well as the strategy & implementation of a $4MM mobile tour targeting 26 DMA's across the USA.

Captured & analyzed production line dynamics for 20+ production line plant; created reporting & made recommendations to improve line efficiency via processes, training & staffing.

Managed operations of handmade Venetian Glass jewelry company. Responsible for inventory, purchasing, shipping, sales, marketing, revenue, and the work of 5 jewelry-makers & 2 contractors.

Managed Production, Inventory, and Shipping departments for rapidly-growing handmade jewelry company. Responsible for 11 jewelry-makers.