Maneesha Manges Email & Phone Number

St. Louis, Mo, Us

Us

Delivering CX strategies to activate experiences that enhance products, services, and programming to build loyalty.

Us

Building strong client relationships by developing services programming and overseeing a team of digital marketing specialists who advise and support associations as they aim to upskill and pursue martech growth strategies.

Alexandria, Va, Us

Responsible for change management and process improvement strategies to support the development and launch of digital marketing properties in key and emerging markets in US, Russia and China for ExxonMobil's Passenger and Commercial Vehicle Lubricants business units. Guided a number of work streams affected by change management to completion by coordinating and consulting with multiple project stakeholders, technology vendors and digital agencies.

Oversight of a marketing agency portfolio consisting of technology firms and small businesses requiring digital and social marketing, lead generation and demand strategies to increase revenue and brand awareness.

Brought on board to develop a marketing program for a technology service provider focused on the association market. Successfully established a new practice and served as liaison with the software manufacturer of a global event platform to develop sales tools, processes and metrics to close new business and build a partner sales channel.

Created integrated marketing campaigns for a customer base primarily of technology companies. Key projects included:• Go-to-market strategy for a social networking software startup using digital marketing techniques to create product demand and corporate brand awareness in the association and non-profit market. • Rebranding a technical services company including the overhaul of print collateral, website and logo.• Bringing a new software product to market for a technology company focused on entering a niche vertical market. • Change management strategy and execution for a trade association to guide their multi-generational membership to use new software tools.• Marketing research and analysis to facilitate the acquisition of a private software company.• Data analysis and reporting for a financial regulation organization.

Alexandria, Virginia, Us

Managed marketing presence for global software company specializing in the association and non-profit market space. Role included the overhaul of the company’s digital presence to reflect web content localized for Canadian, European and Asia Pacific regions, updating the corporate brand, and refining product messaging for multiple vertical markets.

Oversaw implementation of technical projects consisting of website programming, ecommerce, and information development.• Developed best practices and standards for implementation and deployment. • Voice of customer to provide key feedback for new features in the product roadmap.

Montreal, Qc, Ca

Performed data analysis and market research for the Supply Management department to support procurement decision-making.

Ottawa, On, Ca

Performed data analysis for the Forest Industries and Building Products division to identify economic indicators affecting the industry.

Mba, High Tech Marketing

Ba, Economics