Current Assignment involves:a) Concept establishment: Migration of bottom-up approach to Top-down to T2T approach in management of IBD to increase bio-penetration from 2% to >20%,b) Change of Perception: Enhancement of Customer attitudinal segmentation from Avoider to Proud Expert & Soul-met segment which enabled the migration of Golimumab/Ustekinumab from non-preferred biological to preferred biological, as a first line biological in the management of Chronic Immunological… Show more Current Assignment involves:a) Concept establishment: Migration of bottom-up approach to Top-down to T2T approach in management of IBD to increase bio-penetration from 2% to >20%,b) Change of Perception: Enhancement of Customer attitudinal segmentation from Avoider to Proud Expert & Soul-met segment which enabled the migration of Golimumab/Ustekinumab from non-preferred biological to preferred biological, as a first line biological in the management of Chronic Immunological diseases for Reimbursement accounts e.g.; Army, CGHS, ESIC, DHS & State Government Accounts,c) Establishment of Multidisciplinary approach: No specialty clinic in esic lead to objections from approving authorities as there is a gap in disease awareness. So, there is a strong need to establish multidisciplinary approach in management of Chronic Immunological diseases amongst stakeholders of ESIC to enable the access of our transformative therapies to needy patients of esic and quite successful in stabling multidisciplinary approach as getting recommendations of immunology portfolio from internal medicine, rheumatology, dermatology & orthopaedic. Brought the changes into the life of hundreds of Chronic Immunological disease patients of ESI beneficiary,d) Identification & development of new business accounts: Enabling the access of Immunology portfolio in tier-2 & tier-3 cities in North i.e., Tanda Medical College at Kangra, MH-Ambala, PGI Chandigarh & ESIC ram Darbar,e) Operational Project Management: Leading PAN-India Operational project in Army for business development of Advance TNFi. Project met all KPIsf) Patients Advocacy: Connect & Collaboration amongst HCPs and Bureaucrats (Nodal officer - Himcare/PM health care schemes) for enabling the access of transformative therapies to bring the hope to those who think they have none. Show less

Synopsis of the assignment: a) Concept establishmentb) Change of Perceptionc) Establishment of Multidisciplinary approachd) Identification & development of new business accounts e)Operational Project in ARMY

Key responsibilities involved:1. Patients advocacy: a) Establishment of equity of Genzyme with the patient organization as an innovative organization focused on patient access to bring the hope who think they have by enabling the access of our transformative therapy for rare disease management e.g.; Collaboration with Tata Cancer Hospital trust, b) Identification of state specific barriers which faced by patients to enable the state specific patient impact… Show more Key responsibilities involved:1. Patients advocacy: a) Establishment of equity of Genzyme with the patient organization as an innovative organization focused on patient access to bring the hope who think they have by enabling the access of our transformative therapy for rare disease management e.g.; Collaboration with Tata Cancer Hospital trust, b) Identification of state specific barriers which faced by patients to enable the state specific patient impact initiatives e.g.; Low disease awareness lead to denial on access of transformative therapies from bureaucrat. Collaborated with state government hospital HCPs those are part of recommendation committee to incorporate rare disease drug into state government health scheme like Mahatma Jyotiba Phule Jan Arogya Yojana (MJPJAY) c) Developed the patient engagement strategy by collaborating with KOL to establish patient support group "Titali" to advocate key reforms and addressing the barriers to patients advocacy to enable the access of transformative therapies in rare disease management, d) Collaboration with Patient Organizations, PSU (under CSR) & NGO preparing SOPs for patient advocacy plans so that not a single needy patients goes untreated e.g.; Enabled the access of therapy for Rare disease by getting patient advocacy from CM of UP. e) Execute disease awareness program (Live patients testimony of their disease journey to highlight their agony) on - Rare Disease Awareness Day for increasing the awareness amongst bureaucrats2. Establishment of registry - TCRI: Thyroid cancer registry of India has improved the treatment guidelines and recommendation in India as well as globally3. Establishment of Centre for Excellence: Successful conduction of certificate PRECEPTORSHIP program for DNB fianl students in AIIMS, New Delhi for disease awareness amongst young generation Show less

Sales & Marketing of abatacept (CTLA4 binds to CD80/CD86 receptors) in Manageent of RA for North India.

1. Product Promotion - Implementation of brand Promotion Strategy,2. Key Account Management - Development of new Business Prospects by developing corporate and public Hospital business through product promotion and by implementation of Strategies,3. Channel Network Management - Better reach into the Market, 4. Customer Management - KOL Management and KBL development,

Brand Promotion,Channel Management,Key Account Management

Sales target achievement, Channel Management & Key Account Management