Managing the production of graphic content for various stages of the consumer decision-making process across all M3M projects, both residential and commercial (e.g., SCDA, City of Dreams, Paragon, IFC, etc.), for different online and offline platforms (e.g., Facebook, YouTube, website, app, events, etc.).Conceptualizing content with the marketing campaign's objectives, target audience, and platform in mind, then planning and executing to deliver content on time. Regularly tracking content performance and optimizing accordingly.

Heading Video Content for Five Brands at Honasa Consumers (Mamaearth, The Derma Co, Aqualogica, B-Blunt, and Yoto Box), along with numerous special projects.In my role as a team leader, I honed essential skills including team management, design oversight, and competitive landscape analysis for both category and brand. I was responsible for resource management to ensure timely delivery, taking ownership of projects, and consistently tracking performance to meet our goals.Key responsibilities included designing and testing new communication strategies for product launches, building and updating brand guidelines, and managing content production. I worked closely with agencies and freelancers, conducting extensive research, quality checks, and continually driving efficiency and creative thinking within my team.I also played a pivotal role in creating and executing content strategies for product go-to-market initiatives, sales, and promotional offers, ensuring alignment with target audiences and platforms across multiple consumer touchpoints.

Creating content for Products & the Brand and maintain consistency in both creative & Video for mamaearth & DermaCo. Conceptualizing to final Delivery of the Product. Creating Graphic Repository, Building & Training The Team. Experimenting & Testing with Content & Copy on different platforms & defining Consumer Centric Brand language.Started The use of Influencer in performance marketing.

Taking care of Photography, Videography, Editing, Motiongraphic, 2D Creative production for brands like Hospitality (ROSEATE HOTEL & RESORTS), Software (Amadeus & Res.Bird), Education (Bird Academy), NPO (Women in Aviation)

Senior Graphic Designer take care of Photography, Videography, motion graphic, editing and create Video and photo content for company Clients (4-5 star Hotels, Fine Dine Restorent, Pubs, F&B Brands etc.)

photography, Videography, Logo Animation, Compositing, Motion Graphic, Video Editing