Manikandan Yegnanarayanan Email & Phone Number

Chennai, Tamil Nadu, India

Coimbatore Area, India

• Won best breakfast show Tamil award (2017) from India Radio Forum.• In-charge of programming/marketing tie-ups. Finding out new avenues for improving the brand visibility both on ground and on digital mediums.• Leading the team for Conceptualizing, producing on-air, on ground and online creatives/ properties• Handling on-air scheduling and In charge of music label management and generating play out data for royalty purpose.Digital Marketing• Responsible for developing digital strategy for the client’s portfolio by working closely with the product marketing team and understanding their specific requirements• Preparing the proposal and presenting the same to the stakeholders and clients.• Participating in the client pitch and providing consultative solutions and roadmaps to the business problems.• Driving segmentation, targeting & positioning of marketing execution plan based on the data.• Managing advertising campaigns, and coordinating with agencies, vendors, creative & production team for the creation of marketing assetsCampaign Management• Planning and executing social media campaigns and develop original contents for the same• Planning and oversight of Digital Campaigns, including Search, Display, Video, Social & Native Specifically identify, propose, and implement new projects and campaigns in order to meet and exceed each requirement within the given budget.• To proactively advise clients about digital marketing landscape developments and ensure that campaign strategies are adapted as per current trends to meet all relevant requirements• Managing the implementation, tracking and measurement of marketing campaigns• Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity

Chennai

Was handeling Brand Marketing for Max Retail in Landmark GroupReceived pan India appreciation award for “Successful execution of event- Max Little Icon May 2015 Coimbatore”.Taking care of all brand and marketing operations of ROTN region and also executing brand properties in Chennai.

Bangalore

Awarded twice consecutively as “Best Marketing Executive South India” of 2014 & 2015 (Q1&2)Taking care of all marketing operations for entire South India and Business Operational actions during mergers and acquisitions of Pantaloons with Aditya Birla from Future Group➢ Managing marketing activities of Tamil Nadu region (Chennai and Coimbatore)➢ Making activation plans during New Store launches in south zone➢ Budgeting and implementing promotional and branding activities➢ Measuring and maintaining the effectiveness of customer loyalty program➢ Training the team in pitching Customer loyalty program➢ Tracking competitor ➢ Strategic decision making in marketing plans and targets ➢ Vendor management and client handling for tie-up ➢ Managing Customer Service Desk with a dedicated teamStore Operations (Coimbatore Store till March 2014)Handling the entire Coimbatore store operations and second in command next to Store Manager handling a team of 70 staffs

➢ Worked as producer for Radio shows in Hello FM➢ Worked as event Manager in Hello Activation (a part of hello FM)➢ Budgeting and implementing high budget activation plans

Master Of Business Administration (M.B.A.), Marketing And Production

Master Of Business Administration (Mba), Marketing And Production

• As a leader of Laksheya E Cell of Sri Krishna Institute of Management, I have lead the team which has won national level championship.