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Manikanta Prasanth is listed as Product at MiQ | Ad Tech | Data | IITG at MiQ, a company with 639 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Manikanta Prasanth.
Manikanta Prasanth previously worked as Senior Product Manager at Miq and Product Manager at Miq. Manikanta Prasanth holds Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering from Indian Institute Of Technology, Guwahati.
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I specialize in building Data Platforms and Products in Advertising. With over ten years of experience spanning product management, entrepreneurship, and engineering, I possess a unique blend of skills that allows me to translate business opportunities into products in a data-driven fashion. Currently working the MiQ's widely used Reporting products that serve 1000+ Brands across 10 markets and 5 channels having close to 80% adoptions and saving 20% of users' time. Built a MiQ's proprietary Meta DSP Campaign Management Platform that integrates with several Demand-side Platforms (DSPs), to provide insights to the traders and automate the workflows right from Booking to Billing. This product became the pillar of the MiQ and has 100% usage powering Billions of Media dollars.Built a product that leveraged 10TB+ data across to provide actionable contextual targeting insights that powered the Day-0 campaign setups and mid-flight optimizations. My expertise lies in understanding customer pain points, identifying solutions, creating prioritized roadmaps, and collaborating across teams to ensure alignment with our vision. I am hands-on, rallying teams around shared goals and driving projects to completion. Additionally, I am committed to tracking key metrics to provide clear, actionable insights, ensuring that all teams work towards a singular vision.
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Part of the MiQ's on-demand campaign reporting platform for clients across 10+ countries from scratch saving ~20% trading (Campaign managers) time and rallied the adoption from 0 to 60%.- Managing trading stakeholders across 10+ countries to ensure strategic alignment on product strategy, and prioritization to ensure continuous adoption. - Responsible for.
Built MiQ's proprietary Meta DSP platform that facilitates Camapaign Management for 10k+ campaigns worth close to Billion dollars yearly with 13 DSPs (Demand side platforms) and ad server integrations. - With efficiency as a goal, the product UI/UX is revamped with relevant data exports, bulk uploads, search, and discoverability of the campaigns saving 5k+.
- Built an ecosystem for the Disclosed campaigns that underpinned the revenue growth from $10M to $100M. - Integrated an ad server, powering 50%+ of the MiQ campaigns, and reduced an hour per trader every day.
Hyderabad Area, India
BlynQ is breaking the cycle of traditional content display solutions with a robust, scalable, powerful and cost effective technology solution. Incubated with IIT Guwahati Technology Incubation Center, company is started by IIT Guwahati alumni. We aspire to be unique and best providers of digitized content display solutions - conceptually interesting.
Hyderabad Area, India
Kolkata Area, India
Worked on Enhancement and Restoration of Mural Images.
Other employees you can reach at wearemiq.com. View company contacts for 639 employees →
Ruth Jessie
Colleague at Miq
Singapore, Singapore
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NV
Nebu Varghese
Colleague at Miq
Ernakulam, Kerala, India, India
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SJ
Shivani Jangpangi
Colleague at Miq
Dehradun, Uttarakhand, India, India
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Pooja N
Colleague at Miq
Bengaluru, Karnataka, India, India
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HC
Hrushikesh Chavan
Colleague at Miq
Mumbai, Maharashtra, India, India
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SA
Suruchi Agarwal
Colleague at Miq
Bengaluru, Karnataka, India, India
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MP
Mackenzie Pino
Colleague at Miq
Washington, District Of Columbia, United States, United States
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SK
Surinder Kaur Bumrah
Colleague at Miq
Bengaluru, Karnataka, India, India
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CS
Ciaran Slattery
Colleague at Miq
New York, New York, United States, United States
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OG
Olivia Gilbert
Colleague at Miq
Greater London, England, United Kingdom, United Kingdom
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Quick answers generated from the profile data available on this page.
Manikanta Prasanth works for MiQ.
Manikanta Prasanth is listed as Product at MiQ | Ad Tech | Data | IITG at MiQ.
Manikanta Prasanth is based in Bengaluru, Karnataka, India while working with MiQ.
Manikanta Prasanth has worked for Miq, Blynq, Ba Continuum Solutions Private Limited, and Indian Statistical Instiute, Kolkata.
Manikanta Prasanth's colleagues at MiQ include Ruth Jessie, Nebu Varghese, Shivani Jangpangi, Pooja N, and Hrushikesh Chavan.
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Manikanta Prasanth holds Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering from Indian Institute Of Technology, Guwahati.
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