Manikanta Prasanth Email & Phone Number

Part of the MiQ's on-demand campaign reporting platform for clients across 10+ countries from scratch saving ~20% trading (Campaign managers) time and rallied the adoption from 0 to 60%.- Managing trading stakeholders across 10+ countries to ensure strategic alignment on product strategy, and prioritization to ensure continuous adoption. - Responsible for product discovery, strategy, road mapping, defining key OKRs, and enhancing product metrics through rigorous prioritization. -… Show more Part of the MiQ's on-demand campaign reporting platform for clients across 10+ countries from scratch saving ~20% trading (Campaign managers) time and rallied the adoption from 0 to 60%.- Managing trading stakeholders across 10+ countries to ensure strategic alignment on product strategy, and prioritization to ensure continuous adoption. - Responsible for product discovery, strategy, road mapping, defining key OKRs, and enhancing product metrics through rigorous prioritization. - Collaborating with the commercial teams to build a strategy to offer the in-house campaign management (CM) product suite as a white-labeled solution with $20 M/year and incremental revenues. Show less

Built MiQ's proprietary Meta DSP platform that facilitates Camapaign Management for 10k+ campaigns worth close to Billion dollars yearly with 13 DSPs (Demand side platforms) and ad server integrations. - With efficiency as a goal, the product UI/UX is revamped with relevant data exports, bulk uploads, search, and discoverability of the campaigns saving 5k+ hours. - Remodeling cost-tracking capabilities for the finance team & traders that powered $400M in vendor costs.year across 150+… Show more Built MiQ's proprietary Meta DSP platform that facilitates Camapaign Management for 10k+ campaigns worth close to Billion dollars yearly with 13 DSPs (Demand side platforms) and ad server integrations. - With efficiency as a goal, the product UI/UX is revamped with relevant data exports, bulk uploads, search, and discoverability of the campaigns saving 5k+ hours. - Remodeling cost-tracking capabilities for the finance team & traders that powered $400M in vendor costs.year across 150+ vendors across 17 markets. The sol. created standardization, consistent cost tracking, reliable reporting, and simpler forecasting tools receiving multiple accolades.- Brought down new DSP integration time from 3 months to under 2 weeks. This propelled 10 new DSP integrations and improved the margins by 3% for these campaigns. Integrated the DSPs like Xandr, DV360, The Trade Desk, Yahoo, Amazon, Hivestack etc., Show less

- Built an ecosystem for the Disclosed campaigns that underpinned the revenue growth from $10M to $100M. - Integrated an ad server, powering 50%+ of the MiQ campaigns, and reduced an hour per trader every day.

Bengaluru Area, India

Bengaluru Area, India

Hyderabad Area, India

BlynQ is breaking the cycle of traditional content display solutions with a robust, scalable, powerful and cost effective technology solution. Incubated with IIT Guwahati Technology Incubation Center, company is started by IIT Guwahati alumni. We aspire to be unique and best providers of digitized content display solutions - conceptually interesting, visually elegant and easy-to-use. We have replaced 100s of physical boards and pen-drive swamped offline content displays with intelligent… Show more BlynQ is breaking the cycle of traditional content display solutions with a robust, scalable, powerful and cost effective technology solution. Incubated with IIT Guwahati Technology Incubation Center, company is started by IIT Guwahati alumni. We aspire to be unique and best providers of digitized content display solutions - conceptually interesting, visually elegant and easy-to-use. We have replaced 100s of physical boards and pen-drive swamped offline content displays with intelligent digitized, internet-enabled and cloud featured solution. Show less

Hyderabad Area, India

Kolkata Area, India

Worked on Enhancement and Restoration of Mural Images.