Shanice A. Email & Phone Number

Washington Dc-Baltimore Area

Washington, District Of Columbia, United States

Atlanta, Georgia

Atlanta, Georgia

Led cross-functional 10-member team to develop and execute US National and Local advertising strategy for a $15 million retail brand; including TV, Radio, Digital, Social, OOH. Managed each channel’s media budget, tags, billing and campaign launches.Presented bi-annual business review to client leadership - covering competitive retail spend analysis, media delivery, and produced recommendations leveraging proprietary tools.

Atlanta, Georgia

Assisted planners in researching, developing and executing media strategy including broadcast media, print, outdoor and digital. Measured and monitored media performance to confirm objectives were met. Maintained budget control and monitored buy summaries. Supported planners with client requests like plan and budget changes and provided marketplace information. Assisted planners with decks for plan recommendations.

Atlanta, Georgia

Trained with Local Buying and Media Strategy teams with experienced employees. Received on-the-job training for several accounts and classroom training for strategy, activation, programmatic and digital duties. Worked with a team for long-term project assignments. Received client-facing and vendor-facing exposure.

Atlanta, Georgia

Performed audience development and program promotion through the Council’s social media networks, local media, and weekly emails. Researched speaker and topic information and assisting with event management responsibilities. Assisted with the membership team for member retention and engagement. Managed the membership database. Processed weekly donor acknowledgement mailings and design marketing and branding strategies to encourage engagement.