General Manager – Brand and product marketing across 4 portfolios including fans, Water heaters, Water coolers, Room heatersKey Achievements: • Initiated and conceptualized 360 campaigns for USHA fans and Air coolers .• Launched an entire Bloom series of Fans from product planning to campaigns launch ( Market launch - July 2019)

DGM – Brand Marketing and handling the entire brand marketing and corporate communications for 3 brands- JSL, Art di Nox and Jindal Arc

General Manager –Marcom in Havells India Ltd. Handling the entire Group’s portfolio for 17 categories across 3 brands – Havells, Standard, Crabtree. Key Achievements:• Re-launched the brand standard in Havells , from inception of brand positioning of “Young Energy” to logo , product portfolio with 360 campaign featuring Alia Bhatt• Initiated and conceptualized key product camapaigns on Fans – “ Hawa Badlegi” , Havells Wire – “Wires that don’t catch fire” and Havells appliances -“Respect for women”